The iPhone X is the cardboard of the beginning of the year all smartphones. It has been known since Apple unveiled its financial results last month, supported by a Strategy Analytics study to the same effect. IHS Markit has just released a new report confirming the total dominance of Apple’s highest-end device.
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Of the 345.5 million smartphones sold in the first quarter of 2018 worldwide, 12.7 million units concerned the iPhone X. Behind him, the iPhone 8 reached 8.5 million copies, followed by the Samsung Galaxy Grand Prime Plus (8.3 million), the iPhone 8 Plus (8 million) and the Galaxy S9 Plus (7.4 million). Incidentally, we note that Samsung’s most popular smartphone is not the most upscale.
Apple keeps its rank and ranking. It monopolizes 60% of the top 10 and 10% of global sales. But the brand sees its volumes decrease. If we add the iPhone X and iPhone 8, we reach 21.2 million units, a figure below the 35.6 million units of iPhone 7 and 7 Plus shipped in the first quarter of 2017. Thanks at the higher prices of the iPhone X and iPhone 8, Apple has managed to maintain its good financial results.
While there were four iPhone models in the top 10 in the first quarter of 2017 (7 Plus, 7, 6S, SE), there are five this year over the same period (X, 8, 8 Plus, 7, 6) thanks to three new devices launched last fall. The strategy seems to pay off and should be renewed at the next keynote with three new devices. According to Ming Chi-Kuo, an analyst well versed in what is going on behind the scenes of Apple, the US giant could revisit the price of its iPhone slightly down next year to boost sales volumes.
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Remains a surprise. Chinese brands are absent from this top 10 trustee exclusively by Samsung and Apple as they are increasingly present on a global scale.
IHS Markit explains that with off-the-shelf release dates that did not allow Huawei, Vivo or Xiaomi to be on the list for the first quarter of 2018.