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Mobile World Congress (MWC) 2024 started in Barcelona, Spain and brought together the leading names of the technology world. At this important event, Huawei attracted the attention of the participants by exhibiting its new generation flagship products that blend fashion and technology. The company emphasized the perfect harmony of technology and aesthetics with products such as HUAWEI Mate 60 RS ULTIMATE DESIGN, HUAWEI FreeClip and HUAWEI WATCH GT 4.
Huawei offers innovative solutions in the smartphone, smart watch and headset categories with the products it offers at MWC 2024. Under the ULTIMATE DESIGN brand, the company draws attention with aesthetic and technological innovations that enrich the user experience. This new brand of Huawei aims to make a difference in the industry with its material quality and design approach.
Huawei consolidated its strong position in the industry by achieving a 5% market share in the global high-end smartphone market in 2023. In addition, the company has achieved significant success in the smart wearable devices category and draws attention with the shipment of over 150 million devices.
Huawei adopts a new aesthetic approach in its technology products with its ‘Fashion Forward’ approach. This approach demonstrates the company’s goal of not only offering technological innovations, but also creating trendy and healthy lifestyles. In the ULTIMATE DESIGN segment, Huawei sets new standards in material quality by using red ceramic sintering process and rare earth elements.
Huawei also attracted the attention of the participants with its fitness and health-oriented products. Products such as HUAWEI WATCH Ultimate and HUAWEI WATCH GT 4 offer comprehensive and precise health management. With these products, the company aims to help users achieve their health and fitness goals.
Huawei is also assertive in the tablet market with the HUAWEI MatePad Pro, which it introduced at MWC 2024. This new tablet stands out with its high screen-to-body ratio and pressure sensing levels. The company aims to take the digital production and creativity experience even further with technologies such as PaperMatte Display and NearLink.
With the products it exhibited at MWC 2024, Huawei aims to win the appreciation of users with innovative solutions that combine technology and fashion. The company continues to reinforce its leadership in the global market with increasing R&D investments and innovative technologies.