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Nikon announced that it has acquired high-quality cinema camera maker RED for an undisclosed sum. This step was noted as an important development for camera giant Nikon, which has been struggling with the challenges of the imaging industry in recent years. According to The Verge, RED will become a wholly owned subsidiary of Nikon. No layoff plans have been announced for RED, which currently has approximately 220 employees.
Founded in 2005, RED is known for its cameras used in popular productions such as Squid Game, Peaky Blinders and Captain Marvel. With this acquisition, Nikon plans to withdraw from the camera market areas that have not been profitable in recent years and expand into the field of cinema cameras. Meanwhile, RED’s attempt to expand into smartphones on its own in 2018 did not last long, and the products were soon removed from the market.
Strategic partnership between Nikon and RED
This move could be beneficial for both parties. “This strategic partnership combines Nikon’s long history and expertise in product development, image processing, optical technology and user interface know-how with RED’s revolutionary digital cinema cameras and award-winning technologies,” RED president Jarred Lang said in a post on Facebook. .” said. Interestingly, RED sued its new owner, Nikon, in 2022, claiming that Nikon knowingly used RED’s patented data compression technology in its Z9 camera. Nikon challenged the legitimacy of RED’s patents, but the two companies reached an agreement and dropped the lawsuit.
Since RED’s founding, its cameras Squid Game, Peaky Blinders And Captain Marvel It has made a name for itself in the cinema industry by being used in popular productions such as. With this acquisition, Nikon is taking an important step towards its plans to expand in a more profitable area by withdrawing from less profitable market segments. This merger between Nikon and RED can be described as a turning point that will allow both companies to combine their strengths and take innovative steps in the field of cinema and imaging technologies.
This strategic partnership marks a new beginning for both companies, symbolizing the combination of Nikon’s deep knowledge in product development, image processing and optical technology with RED’s digital cinema cameras and award-winning technologies. This merger can be considered an important step that will shape the future direction of the company, especially in terms of Nikon’s expansion strategy into the cinema industry.