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Apple's plans to develop a MicroLED display for the Apple Watch have reportedly been canceled due to cost and development complexity. According to Bloomberg's Mark Gurman, it is stated that the company made this decision at the same time as the decision to stop working on a self-driving car. This confirms an earlier rumor by Apple analyst Ming-Chi Kuo. Kuo stated that the MicroLED display developed in-house “production costs prevent it from being economically feasible.” By discontinuing the project, Apple has cut “several dozen” engineering jobs at its own display manufacturing facility in California.
Apple's plans to use its own MicroLED displays in its smart watches were first revealed last year. At the time, Bloomberg reported that Apple was preparing displays for an Apple Watch that it plans to release in 2024 or 2025. This move was aimed at reducing Apple's dependence on screen designs from companies such as Samsung or LG.
Apple currently uses an OLED display on its Apple Watch. This makes the screen bright and vibrant. However, there is no clear consensus on the benefits that a MicroLED display will bring. According to Bloomberg, Apple has not completely given up on MicroLED technology. The company continues to seek new suppliers and processes to integrate this technology.
The future of Apple Watch and microLED
Apple's halting efforts to develop MicroLED displays for the Apple Watch marks an important turning point in terms of technology and cost analysis. MicroLED displays may be more efficient than OLED displays, but the development and production of this technology involves significant costs and technical challenges. Apple's decision to cancel this project shows that cost-effectiveness and feasibility are important in the company's approach to innovative technologies.
However, it appears that Apple's interest in MicroLED technology has not completely ended, but has only suspended this project due to the cost and technical difficulties that cannot be overcome for now. In addition to the bright and vibrant images provided by OLED screens, Apple aims to offer a better experience to its users with advances in display technology. Therefore, it is possible that the company will bring MicroLED technology back to the agenda in the future if it can reduce costs and improve production processes.
Apple's display technology strategy shows that the company is looking for innovative solutions and is in a constant effort to improve the user experience. The cancellation of MicroLED displays can be considered a sign that the company will continue to look for alternative ways to overcome the challenges it faces. Apple's future steps in this field are of great interest to both technology enthusiasts and industry analysts. The technology world is eagerly awaiting Apple's future plans regarding innovative display technologies.