Amazon CEO Andy Jassy made a remarkable statement in the company’s second quarter balance sheet meeting. Jassy said that speeches on Alexa+ may become advertising content in the future. Alexa+, the company’s artificial intelligence -supported digital assistant, is no longer just a command that receives a command. It has become a system that can establish more natural, longer and multi -step dialogues.
With this development, voice chats with users are seen as a new economic opportunity. Jassy, Alexa+ shopping experiences are liked by users, he added. In addition, in long -term conversations, advertising placement can both offer product discovery to the user and increase Amazon’s revenues. For now, this is only a possibility.
Amazon wants to place ads in natural dialogues
To date, Amazon has limited advertisements in Alexa. Visual advertisements were used on display devices such as Echo Show and voice promotions were used between music. But the targeted structure with Alexa+ is much different. The aim here is to naturally integrate ads into a multi -step speech with artificial intelligence.
The applicability of the new system is still a matter of debate. First of all, it is not clear whether such ads will break the user experience. In addition, the reliability of the voice assistant is an important factor. Alexa+ can still produce incorrect information from time to time; This may cause misunderstandings.
It also remains unclear whether advertisers will want to introduce their products on this platform with artificial intelligence. Because no one wants an artificial intelligence like Alexa+ to tell the product wrong. Amazon is expected to take security and accuracy measures against such situations. Otherwise, the income from advertising may remain in the shadow of possible reputation losses.
In addition, Amazon offers Alexa+to Prime members free of charge. In addition, an independent subscription model can be accessed for a fee of $ 20 per month. Jassy implied that more expensive subscriptions that do not include advertising in the future could also come up. This means an alternative for users who do not want to show ads.
Throughout the sector, similar trends draw attention. Google has started advertising tests in artificial intelligence responses integrated into search results. OpenAI CEO Sam Altman announced that it is open to commercials to be presented “elegant” for Chatgpt. So Amazon is not alone; There are also competitors working on a similar model.
However, another issue brought by advertising conversations is privacy concerns. Speeches with artificial intelligence contain much more personal data than traditional assistants. It is possible that users are uncomfortable with the use of this information for advertising purposes. Therefore, Amazon may need to develop more transparent policies on user security.
Amazon’s advertising revenues already tend to rise. In the second quarter of 2025, the gains in this area increased by 22 %compared to the previous year. It is aimed to continue this increase with new advertising models to be integrated into Alexa+. However, ethical and user -oriented approaches are as important as technical competence to achieve this goal.
In the same period, the company allocated serious resources for artificial intelligence investments. Most of the capital expenditure of $ 31.4 billion was directed to data centers and their own artificial intelligence chips. Alexa+ is developed by feeding from this infrastructure. However, the inability to present some expected advanced features in a timely manner slowed down the acceleration of the system in the market slightly.