Netflix accelerates its subscription growth with its investment in live events. According to new data published by the analysis company Antenna, the boxing match between Jake Paul and Mike Tyson won 1.43 million new subscribers to the platform. In addition, during the NFL’s Christmas day matches of the platform, 656 thousand more members became members.
These figures may look small compared to Netflix’s over 300 million global subscriber base. However, Antenna’s data show that the platform has won an average of 50,000 to 70,000 new users per day since the platform began to restrict password sharing in 2023. This stable growth shows that Netflix’s live activity -oriented strategy is effective.
Netflix, in a letter sent to investors, stressed that the rates of viewing for live events have reached record levels. The company stated that it will focus on özel special event programs that should not be missed rather than regular sports content.
Netflix’s strategy is based on offering sports content rather than a regular calendar. In a statement to the investors, the company said, “Live broadcasts, total watching hours and content expenditures will only be a small part of our expenditures. However, the value that these special activities provide to our members and our business will be disproportionately large ”.
However, it was also announced that Netflix has increased subscription prices in order to increase revenues and maintain content investments. The company said that these price increases will allow new content that will create more value for members.
Netflix is not the only platform to win with live events
Although Netflix’s success in live events is remarkable, other digital platforms provide significant gains in this field. For example, according to Antenna’s data, Paramount Plus won 3.2 million new subscribers during the Super BowL LVII in 2023. Likewise, Peacock, NFL AFC Wild Card match and the Paris Summer Olympics in the early days of the number of members has made a significant increase.
Such events allow digital broadcasting platforms to gain competitive advantage. Netflix’s approach is based on creating a difference with “activity -oriented” programs that attract mass interest rather than the regular season matches of the sport. High -profile organizations such as boxing match between Jake Paul and Mike Tyson show how effective this strategy is.
Netflix’s investment in live events reveals the impact of the content that appeals to large audiences on viewers. Although the company does not enter regular broadcasts such as sports matches, it aims to maintain its growth with its activity -based strategy. At the same time, this approach is expected to make a significant contribution to connecting with viewers and increasing subscriber loyalty.
With this strategy, Netflix aims to increase the competitive advantage among digital broadcasting platforms. The boxing match between Jake Paul and Mike Tyson has become a powerful tool not only for entertainment content, but also for the new subscriber gain. The company is expected to continue to increase its subscribers by focusing on special activity -oriented content in the future.