Instagram is called a new method of interaction in reals videos. The test process has been initiated for reals videos that users can only watch when they entered the correct password. The first example came through Instagram’s “Design” account owned by Meta. This account, shared a hint to his followers by giving a hint to his followers locked a hidden reals video with a password.
The video includes a clue in the form of “the first label in the subtitle”. With this hint, followers had to solve the first label in the description in order for the video to access the video. The label was “Threads ve and when the correct code was entered, users were able to see a new announcement content. The content given here showed that the account began to be on the Threads platform.
Content producers and audience can strengthen the audience with Instagram encrypted reals videos
This feature can especially enable content producers to establish more special and selective bonds with their target audience. Because the content is now offered in a format that can be reached by those who pay attention to a particular clue, not everyone. This can both increase the commitment rate and increase the value of the content. Content, which is not open to everyone, requires certain knowledge or attention levels, can also turn into a rewarding way to reward loyal followers.
On the other hand, this test shows that Instagram is trying to differentiate not only content diversity but also user interaction. Instagram, currently called “Reveal, is a similar approach to another interaction tool. In the Reveal feature, users send direct messages to access a secret story. The encrypted reals feature offers a method that requires active attention instead of a more passive interaction.
This method can also create new opportunities for brands. For example, a new product presentation, campaign or a special announcement can only be accessed for access to certain users. Such content can also turn into a competition with the logic of “first traces that find it” within the community. Therefore, it can be a structure that triggers the interaction not only individual but also within the community.
In addition to all these, it is not yet clear how much Instagram will spread this feature. Meta can withdraw from time to time without limited tests without opening general use. This means that the feature in question can only remain in the trial phase. However, even in limited tests, such remarks may be signs of a potential expansion move.
Nevertheless, the idea of the encrypted content reflects the need for increasing “private space” on social media. It is known that users tend to turn to more personal and meaningful content. In this respect, the search for a less but more loyal audience of content producers has accelerated. The encrypted reals feature is the kind that can adapt to this expectation.
Content manufacturers can use this feature in different creative ways. Behind the hidden passwords can be presented with special thanks videos, personal stories or open messages to those who only participate in a particular event. In this way, content production is not only available to be visible, but also to connect. The nature of the platform can also have a more interactive structure with such content.
For the user, this new function offers a more active experience with content that requires attention and attention. The audience takes on a role not only consuming content, but also a solution that produces, pays attention and participates. This can make the use of social media a little more playful. During this period of interaction forms, such innovations are likely to transform user habits.
In general, this encrypted reals feature tested by Instagram looks like an example of a more selective sharing approach. Adding hidden access layers to fast consumed content formats such as Reels can create a new habit. Despite all this, the permanence of the feature remains unclear. Meta’s test data seems to be decisive in making this decision.