As 2025 approaches its end, Apple has initiated a remarkable change process in its management team. Jeff Williams, the company’s long-time chief operating officer, will leave his position at the end of the year. This development triggered a significant restructuring within Apple’s internal structure. According to information obtained by Bloomberg, the units under Williams’ responsibility are being transferred to different managers. This transition is part of Apple’s strategy to adapt to the new era while preserving its corporate continuity.
Throughout his 25-year career, Williams has been instrumental in shaping many key areas, from the Apple Watch to the supply chain. However, with the announcement of retirement plans, Apple has made a massive redistribution of tasks. The company wants to guarantee operational continuity by redefining leadership positions in a balanced way. This regulation stands out as a step that not only transfers authority but also restructures Apple’s long-term vision. In addition to all these, the expansion of the duties of different managers will create a more flexible structure in the company’s decision-making processes.
Apple hands health and fitness management to Eddy Cue
According to Bloomberg, health and fitness units will now report to Senior Vice President of Services Eddy Cue. Cue has been known as the name responsible for Apple’s digital service revenues for years, and with this new arrangement, it will also directly manage health-focused services. This move supports Apple’s goal of more closely integrating its growing subscription ecosystem with health technologies. Additionally, the watchOS team will now report to Craig Federighi, Senior Vice President of Software Engineering. Federighi aims to establish a more unified structure in the software ecosystem while managing the artificial intelligence-based transformation of Siri recently.
This change clearly shows that Apple wants to position healthcare services on a more strategic axis. Although there has been a significant change in management structure, Apple continues to maintain a culture of collaboration among its teams. The inclusion of health and fitness departments under the umbrella of Services provides a more holistic control mechanism for the secure processing of user data. In addition, this regulation seems to accelerate Apple’s transition to artificial intelligence-based personal health solutions. The steps taken by the company in this direction are considered as preparation for the “Health+” platform, which is expected to be introduced next year.
On the hardware side, management was completely handed over to John Ternus, Senior Vice President of Hardware Engineering. Apple Watch models developed under Williams’ supervision will now move forward under Ternus’ leadership. Ternus’s takeover shows that Apple aims to make the hardware-software balance more harmonious in wearable technology products. However, the company’s innovation process is not limited to product design only; Increased flexibility in production planning is also aimed. This may enable Apple Watch to turn into a product series that appeals to wider user segments in the future.
Supply chain and operations will be managed by the new Operations Director Sabih Khan. Khan is known as an experienced name who has been involved in Apple’s production processes for many years. AppleCare customer support, China operations and logistics management will now be under his direct control. This change will enable Apple to make its global production processes more agile. In addition, it is anticipated that under Khan’s leadership, sustainability goals will be more visibly prioritized across Apple’s supply chain.
At the center of the management change in health and fitness is Dr. It features Sumbul Desai. Desai has long stood out as an executive who has played important roles in Apple’s healthcare projects. Desai, who will now report directly to Eddy Cue, plans to tighten controls on the privacy and security of user health data. Despite this, Apple’s health platforms will focus not only on data tracking but also on personal well-being recommendations. Thus, the company aims to transform users’ digital health experience into a more holistic structure.
These changes in Apple’s management level also clarify the new direction of the company’s corporate strategy. In the coming period, Apple will focus on growing its service revenues while continuing to develop hardware. In addition, the increase in artificial intelligence-supported services will pave the way for more personalized solutions in health technologies. This strategy can also make the company’s financial income distribution more balanced. Regardless, the long-term effects of the leadership change within Apple will be closely watched in the tech world.
The operational system Williams developed during his tenure has left a lasting legacy in Apple’s core operating structure. The company’s new leadership team aims to preserve this legacy and carry it into the future. Jeff Williams’ departure is seen as a turning point in Apple’s corporate culture. Besides all this, Apple’s structural changes may create faster decision-making mechanisms after 2025. Thus, the company can enter a more harmonious growth path in both service and hardware areas.