Social media platforms are becoming more effective in digital advertising, accelerating as popular applications such as TikTok offer new solutions. Finally, TikTok took an important step in this field by adding Getty Images integration to the creative content tools it offers to advertisers. With this innovation, advertisers will be able to directly benefit from Getty Images’ extensive licensed visual and video archive, thanks to the platform’s artificial intelligence-supported ad creation tool. In this way, it becomes easier to produce fast and interesting content, especially for digital campaigns, while avatars created with artificial intelligence can also be used as elements that resemble real people in advertisements.
Getty Images integration is accessible through Symphony Creative Studio, TikTok’s creative content creation tool powered by artificial intelligence technology. This tool allows advertisers to create an ad video by simply entering product information and basic content directions. Symphony Creative Studio; By offering product-focused videos, artificial intelligence avatars and multi-lingual dubbing options, it accelerates the content production process and helps users reach larger audiences in different markets. In this way, different versions of the same ad can be easily created or existing content can be rearranged and optimized.
TikTok aims to make the creative content production process more accessible and flexible with Symphony Creative Studio. The platform offers its users Getty Images’ extensive licensed content archive, allowing them to access copyright-compliant, reliable image and video resources. Additionally, through artificial intelligence-supported avatars, characters similar to real people can be created in advertising content. These avatars help brands convey advertising messages in a warmer and more human tone, and have the potential to establish a stronger emotional bond with users.
While artificial intelligence technology determines the rapidly changing face of digital advertising, Getty Images has achieved remarkable collaborations in the industry with the artificial intelligence-supported visual creation tool it launched last year. The company has gained a solid place in the artificial intelligence industry by providing licensed content to major technology platforms such as Nvidia and Picsart. Peter Orlowsky, Getty Images’ vice president of global strategic partnerships, stated that this collaboration provides brands with easy access to millions of licensed images and videos, making the process of creating impressive content specific to TikTok more practical. However, along with such innovations, ethical questions also arise about what images and content are used on the platform.
The collaboration between TikTok and Getty Images increases access to quality content that is compatible with copyrights in an environment where creative content is produced rapidly. In this process, brands have the opportunity to prepare original content that can attract the attention and interaction of users. Since TikTok’s target audience consists mainly of young people, such creative and innovative advertising tools are expected to provide a significant advantage to brands. On the other hand, tools such as Symphony Creative Studio allow advertisers to work more efficiently using artificial intelligence technologies and save cost and time in content production processes.
TikTok strengthens the perception of reliability in cooperation with Getty Images
This step by TikTok brings back to the agenda not only the field of advertising, but also the ethical and legal dimensions of artificial intelligence-supported content production. The rapid spread of the use of visual and video content created with artificial intelligence in the digital world requires platforms to assume more responsibilities on issues such as copyrights and content security. Integrating Getty Images allows users to produce content safely, while also reinforcing the platforms’ perception of reliability.