Threads, Meta’s text-focused social media platform, has launched a new messaging feature that will further increase users’ interaction on the platform. The app now allows users to communicate with their followers in groups, instead of individual messages. This new system enables it to go beyond being just a platform that shares content. It is a remarkable development, especially for user groups that need multi-participant communication.
Users can include up to 50 people in the conversation at the same time by starting a new message. People participating in the chat must follow the account that started the message on Threads. In addition, titles can be determined to avoid confusion in the chats. Thanks to these topics, users can more easily manage group chats on different topics. It is noteworthy that, in terms of structure, this system is very similar to the group chat function in Facebook Messenger. However, in Threads, this system is designed to run simpler and faster.
Threads gradually begins distribution of group messages
This feature is being gradually rolled out to Meta’s global user base. However, at this stage, England and Australia are excluded from this distribution. According to the statement of Meta spokesman Alec Booker, users in these countries will soon be able to access group chats. The company did not specify the reason for the regional restrictions, but technical and legal processes are thought to be effective. On the other hand, the evolution of Threads into a more inclusive messaging platform on a global scale may accelerate steps in this direction. Thus, the user experience can have a more evenly distributed structure.
With updates planned for the future, group chat management will become even easier. Currently users have to manually select each contact to add them to the group chat. But this will change in the future. Chat starters will be able to create an invitation link and share it, and users will be able to join the group directly. Thus, while saving time, communicating with large groups will become more practical. This will be an important convenience, especially for users who organize events or create communities.
Besides all this, Meta is also working on some tools to make inbox management more efficient. It is planned to further develop basic functions such as access to messages, unread message tracking and archiving. Although these tools currently work on a limited basis, a more professional structure is aimed with new updates. Users will be able to have a more organized communication area with features such as filtering their messages or dividing their chats into categories. This may enable users to stay on Threads longer. Therefore, such technical details play a critical role in terms of user loyalty of the platform.
This new group messaging function of Threads creates a new space not only for users who communicate one-on-one, but also for those who need collective communication. Groups of friends, work teams or communities following a specific topic will now be able to come together in a single message chain. The platform’s simple interface and fast infrastructure make it easier to track messages in group chats. On the other hand, users expect consistency in both mobile and desktop experiences, which requires these features to be compatible with multi-device support. Although only basic messaging functions are currently active, additional functions such as media sending and reaction emojis may be added in the future.
Threads users in European Union countries are also starting to benefit from this development. Meta will activate both individual and group messaging functions across the EU in the coming days. In this way, interaction between users in different countries will become easier and faster. Complying with digital regulations, especially in Europe, has become a separate priority for Meta. For this reason, the distribution of new features is shaped according to local regulations.
This new messaging move by Threads heralds the platform’s transition to a more inclusive and interaction-oriented structure. Users are no longer just individuals consuming content, but also groups communicating in communities. This transformation has the potential to reshape Threads’ position within social media. Still, how users interact with the new system will be decisive in terms of the permanence of these features. Meta will continue to shape these features based on user feedback.