TCL is preparing to take an important step in the technology world with its new television model Nxtframe, also known as A300, at the IFA 2024 fair in Berlin. Nxtframe creates a different atmosphere in homes by turning into an art gallery when not in use. However, the most striking aspect of this television is its sound performance as well as the image quality it offers.
TCL has made a radical change in the sound system for the Nxtframe model, opting for a Bang & Olufsen-designed soundbar and subwoofer instead of an Onkyo. This will provide users with a superior sound experience that can be personalized with Bang & Olufsen’s BeoSonic software. Kristian Teär, CEO of Bang & Olufsen, said that this partnership will provide TCL customers with a premium sound experience and enhance their product experience. Teär also stated that Bang & Olufsen is committed to expanding its licensing partnerships.
TCL and Bang & Olufsen collaboration to last six years
Nxtframe stands out as the first product of a six-year agreement with Bang & Olufsen. This partnership will integrate Bang & Olufsen’s audio technologies into TCL’s high-end television models. Thus, TCL television users worldwide will benefit from Bang & Olufsen’s high-quality audio systems. This strategic partnership will strengthen TCL’s market position and elevate users’ television viewing experience.
Nxtframe, which was introduced in China, will also compete with frame-style television models from other brands such as Samsung. The Frame, which is offered in Turkey with prices starting at 40 thousand TL, will compete directly with TCL’s new model. However, TCL is expected to overcome this competition with its Bang & Olufsen partnership and the sound quality it offers.
Samsung’s The Frame models have gained the appreciation of users, especially with the Art Store feature. The Frame is the leader in the market with the anti-reflective matte screens added in 2023 and the Pantone Validated color accuracy found in the 2024 models. However, TCL Nxtframe stands out as an ambitious alternative in this field with the Bang & Olufsen sound system it offers. It is seen that TCL aims to offer a unique experience to its users by enriching the television viewing experience both visually and auditorily.
As a result, TCL Nxtframe is not just a television, but also an art gallery and a device that offers a superior audio experience. This model, which will be introduced worldwide at IFA 2024, promises to provide users with both a visual and auditory feast in their homes. This new move by TCL seems set to set new standards in television technology.