In the second quarter of 2025, Samsung recaptured the leadership in the global smartphone market. Despite its strong competitors in international markets, the company has made 58 million shipments and has managed to increase its market share to 20 percent. This means an increase of approximately 8 percent compared to the same period last year. In this rise of Samsung, the contribution of both flagship and middle segment models drew attention.
In particular, the Galaxy A Series became one of the main factors that directly affected the company’s sales during this period. The series attracts the attention of users with high price-performance ratio models and continues to see strong demand in developing markets. The Galaxy S25 series created a high acceleration in the first quarter, but in the second quarter, this effect was slightly weakened. However, the total sales volume was enough to keep Samsung at the summit.
In the follow -up of Samsung, Apple and Chinese manufacturers
Apple in the second place of the list, 46.4 million iPhones in the second quarter made. Although the company increased by 1.5 percent annually with this number, it has experienced a significant decrease compared to the previous quarter. The introduction of new iPhone models at the end of the summer may have caused users to postpone purchasing decisions. This waiting significantly slowed Apple’s sales tempo.
Xiaomi took the third place and took a 14.4 percent share of the market with 42.5 million shipments. Particularly in India, Indonesia and Central European markets, Xiaomi, which is highly demanded, caught a strong momentum with its affordable models. The brand’s sales strategy is based on responding directly to user needs with its wide product portfolio. Thanks to this structure, it is able to keep his hand strong in the competition in the middle segment.
Vivo, which ranks fourth place, achieved a market share of 9.2 percent with 27.1 million shipments. Vivo’s weight in the market is shaped by sales especially in South Asia and China. In addition, its investments in design and camera technologies are welcomed by the young user audience. However, hardening of competition can limit Vivo’s global growth.
Trancion, which is in the fifth place, operates with Infinix, Tecno and Itel brands. The company, which makes a shipment of 25.1 million units, has the same market share as Vivo. The low -cost phone request in Africa and Southeast Asia supports the growth of Transsion. Despite everything, the brand has difficulty in entering the premium segment.
Samsung recently launched four new upper segment models. Galaxy S25 EDGE, Galaxy Z Flip 7, Z Flip 7 Fe and Z Fold 7 models, especially in the foldable screen segment drew attention. How the sales performance of these models will be reflected in the third quarter data is already discussed. Nevertheless, the first reactions show that there is a positive impression between users.
According to IDC reports, the general smartphone market gives signals of recovery. The demand that slowed down after my pandemi increased again towards the middle of this year. In addition, artificial intelligence -supported device features began to affect the purchasing decisions. Producers are trying to differentiate by investing in these areas.