Google is preparing to add a number of new AI-powered features to its Chrome browser. These features were developed to make it easier to find products on the internet and to improve the user experience. The first thing that stands out is the changes made to the functionality of Google Lens. These changes will offer a similar use to the “Circle to Search” feature that Google introduced in the Pixel 8 and came for the first time in the Galaxy S24 Series.
According to Google’s announcement, by pressing the tool icon in the browser’s URL bar, it will be possible to select an object on the screen. When an object is clicked, visual matches will be displayed as Google Search results in a side panel. Users will then be able to use the multi-search feature to further refine their queries by color, brand, or other detail. Additionally, with Gemini, users will be able to ask follow-up questions to gain deeper insight into the topic.
These new features could include an AI Overview, where relevant information is presented as text. This feature was briefly seen in a recent beta version of Chrome. Despite its brief time in testing, Google must have thought the tool was ready for a full release.
There is no need to click on the Google Lens icon. Users will be able to activate the feature via the right-click menu or the three-dot menu. This flexibility will give users more control while searching.
Product comparisons will become easier in Google Chrome
In the coming weeks, Chrome will be adding a new Tab Compare feature that will combine multiple tabs of similar products into a single window, with AI-generated descriptions of each. Google gives an example of how this feature could meet the needs of a user looking for a portable Bluetooth speaker.
The Tab Compare window can compare three different speakers from three different brands, with important information such as price, battery life, weight, specifications, and a brief product summary. It’s not yet known how these comparisons are made. It’s not yet clear whether users will have to request these comparisons manually or if they will be done automatically.
Finally, Chrome aims to make it easier to find web pages in your browser history. With this AI-powered feature, users will be able to search by asking questions rather than scanning dozens of links. For example, users will be able to tell Chrome to show them ice cream shops they visited last week, and the browser will show relevant pages from their personal history.
This browser history update, like Tab Compare, will be rolling out in the US in the coming weeks, but there’s no word yet on when the feature will roll out to other countries.
These new AI-powered features added to Google Chrome aim to make users’ internet experiences more effective and efficient. In particular, the development of functions such as product search, comparison, and browser history search seems to greatly facilitate users’ daily internet use.