With the new update, Meta aims to make Meta AI’s interactions with users more personalized. This innovation allows the assistant to “remember” shared information in 1: 1 conversations and to offer more appropriate suggestions using this information. In addition, Meta AI will make suggestions based on users’ past activities on Facebook and Instagram. The company announced that this innovation will initially be available in the USA and Canada.
According to the examples given in Meta’s blog post, when users share their diet preferences or food allergies with Meta AI, the assistant “remembers this information” will be able to offer only appropriate recipe suggestions for the user. However, it is stated that Meta AI will not be limited to food preferences, but it can also follow the details of personal life and relationships.
With this update, users will be able to examine the “memories ğı that Meta AI has created about them and delete the information they do not want from the system. However, another remarkable innovation is that Meta AI will now benefit from the activities of users in Facebook and Instagram. For example, weekend activities can be recommended based on the location information they specified in their Facebook profiles or the reals content they watch.
Meta’s new system shapes its suggestions by analyzing users’ interactions on platforms. According to the information contained in the company’s charity center, data such as age, gender and interests of users will be used to provide personalized suggestions of artificial intelligence with content and advertising interactions on the platform. This shows that Meta also integrates personalization methods in advertising algorithms into an artificial intelligence assistant.
On the other hand, this innovation can bring about confidentiality discussions. Although the processing of user data in this way is considered as anxious by some people, Meta states that it will keep the privacy control in the hands of users and will provide transparency.
Meta AI will fight strong competitors
This move of Meta is also directly related to the increasing competition in the artificial intelligence market. Recently, the Chinese -based Deepseek artificial intelligence assistant in the Apple App Store in a short time has had a major impact on the sector. Developed with a budget of approximately $ 6 million, this artificial intelligence became popular among users and attracted the attention of investors.
Yann Le Cun, the Chief Artificial Intelligence Scientist of Meta, said that the market reactions to Deepseek’s success were “exaggerated”. Meta’s advantage of access to wide user base and social media data shows that the company has a great potential to increase its competitiveness in the field of artificial intelligence.
Although Meta’s new approach to artificial intelligence is aimed at improving the user experience, it seems likely to continue discussions on privacy concerns. The gigantic user data accumulated on Facebook and Instagram can make Meta AI a much stronger tool. However, how widespread these personalization steps will be accepted will depend on the sensitivity of users to privacy.