According to Apple’s pre-order analysis for the new iPhone 16 series, demand for the iPhone 16 Pro and Pro Max models fell short of expectations, but the iPhone 16 and iPhone 16 Plus models saw higher sales compared to last year’s models.
Ming Chi-Kuo’s analysis over the weekend evaluated shipping times and supply chain data on Apple’s website. Based on the pre-order results from the first weekend, Kuo shared the following data:
- The iPhone 16 Pro Max saw 16 percent less demand than last year.
- The iPhone 16 Pro achieved 27 percent lower sales figures compared to last year.
- The iPhone 16 Plus saw a 48 percent increase compared to last year.
- The iPhone 16 saw a 10 percent increase over last year’s model.
This year, it was the standard iPhone models that attracted more attention from users, especially the larger-screen models. It is particularly noteworthy that the iPhone 16 Plus has seen a significant increase.
Overall, the iPhone 16 series sold a total of 37 million units in its first weekend. However, this figure represents a 12.7 percent decrease compared to the same period sales of the iPhone 15 series. Despite the strong growth in the 16 Plus, the decline in demand for the 16 Pro and Pro Max models could not offset this.
iPhone 16 Pro Max stocks are higher than 15 Pro Max
Kuo also noted that higher yield rates in tetraprism camera (5x telephoto) technology were instrumental in Apple securing more stock for the 16 Pro Max this year than last year. According to the data shared by Kuo, Apple produced 6 million units of the 16 Pro Max before launch, indicating a 106 percent increase compared to last year.
The analyst also suggests that if iPhone 16 shipments remain limited, Apple may implement more aggressive product strategies in 2025. In particular, it is emphasized that Apple Intelligence and other campaigns may be insufficient to increase demand.
It is a matter of curiosity what steps Apple will take in the coming period in line with user preferences and production strategies. According to Kuo’s estimates, the company will try to keep the competition in the market alive by focusing on new technologies and marketing strategies.