Instagram, the social media platform affiliated with Meta, has implemented a new digital profile card feature that allows users to share their profiles more effectively. This feature allows users on the platform to quickly share their account information via QR code. The profile card also includes basic information such as the user’s profile photo, biography section and Instagram username. However, some personalization options offered on the card are specifically designed to make things easier for content creators and businesses.
Thanks to the feature, users can add various links to their profiles and also attach their favorite songs to their cards. Additionally, the background of the digital card can be customized with different images. This allows the card to be used for personal or business purposes. The profile card, which visually resembles a digital business card, offers a practical option for content producers and businesses to share their contact information quickly and easily.
New opportunities for Instagram content creators and businesses with Digital Profile Card
Instagram’s digital profile card stands out as a functional tool for businesses and content creators, as well as personal accounts. Especially influencers and users who produce creative content can use this card to collectively present all their social media links and contact information to the people and brands they will collaborate with. At the same time, thanks to this card, users have the opportunity to express themselves more comprehensively and showcase their interests with music and connections beyond their biographies.
Users who want to use this feature can access their cards by clicking the “Share Profile” option through their Instagram profiles. It is possible to edit and personalize the information on the card via the pencil icon in the upper right corner of the card. Users can share their cards on social media stories, as well as download the card to share on other social media channels outside the platform. In particular, its double-sided structure, with a profile photo and personal information on one side and a QR code on the other, increases functionality.
Instagram’s profile card not only facilitates account sharing between individuals, but also contributes to the workflow of businesses and content creators. Particularly in collaborations and campaigns, having access to all necessary information in a single point offers a significant advantage.
With this innovation, Instagram’s strategy to further personalize and make the current user experience more practical draws attention. With the widespread use of the digital profile card feature, users are expected to establish a more effective connection between social networks. While this step serves Instagram’s aim of increasing the interactions of users on the platform, it transforms the account sharing process into a more modern and faster structure.