ASUS’S GAME EQUIPMENT BRAND Rog and KFC China’s cooperation with two new menus limited. Within the scope of the campaign, Fortress of Faith These special menus, which are presented, contain hamburgers with ROG logo, themed boxes and gifts. Burger options on the menu include Wagyu Burgers with Durian sauce and smoked cheese flavored.
Hamburgers used in new menus weigh 120 grams Wagyu Beef contains. The Durian flavored option is presented under the name “Durian Multi-Cheese Juicy Wagyu Burger ,, while the“ Classic Wagyu Burger-Smokey Cheese Flavor ”alternative for those who prefer more classic. Both burgers are served in boxes specially designed for the brand and printed directly on the upper part of the Burger bread. ROG logo is. One of the menu options contains four pieces of fried chicken, one egg tart and a drink next to the hamburger. The price of this menu is 39,90 Yuan. The other menu includes a limited number of ROG -themed keypads in addition to the same products and is sold at a price of 42,90 yuan.
It was reported that the menus were exhausted in some KFC branches during the day of the campaign. According to the Chinese -based technology news site Ithome, the products showed great interest especially from young consumers. The limited presentation of menus for limited time and stocks has increased the number of users coming to physical stores. It is seen that such collaborations allow brands to introduce their products on different platforms. The ROG brand that ASUS chose for the campaign had come to the fore with many special products in the field of game equipment. It is observed that the campaign carries a parallel understanding with the thematic hardware products previously released.
Game -themed menus with ASUS and KFC partnership were offered for sale in China
Previously, similar campaigns were organized between technology companies and food brands. For example, in 2020 KFC, cooler master cooperation Kfconsole He introduced a mini -gaming computer with the frying compartment on the inside. While this product attracted attention with its technical components, it also had a different function such as food storage. McDonald’s later McCrispy Gaming Chair named a game chair with food storage compartment. The common point of these initiatives was to offer fun and unusual products to reach young consumers linked to the game world. The KFC campaign, which Asus participated under the ROG brand, is now considered a current example of this approach. Technological references integrated into KFC menus provide access to consumer profiles of different categories at the same time.
Durian Multi-Cheese Juicy Wagyu Burger And Smokey Cheese Classic Wagyu Burger In addition to the products named as a limited number of Rog logo keypads on the menus, especially for collection enthusiasts was the center of attention. During the campaign, these products are expected to find a place in secondary sales channels on the internet. These menu designs, which can be interpreted as an extension of ASUS’s game -oriented brand strategy, brings physical product experience to a wider audience. The fact that the Rog logo is located on the burger bread aims to directly transport the visual identity of the brand to the consumer. In any case, the products of the campaign are limited to only the Chinese market. For this reason, no explanation has been made as to whether the menus will move to other markets.