Google is preparing to add a new information section to restaurant and bar profiles to increase the visibility of local businesses on Google search. This new area, which will be shown with the label “This Week” (this week), will enable businesses to offer their weekly campaigns and activities directly in search results. According to a statement by Google, this feature will be available in the US, the United Kingdom, Canada, Australia and New Zealand. There is no information about when it will be active in other countries such as Türkiye.
The name of the new feature on the operating side is determined as “What’s Happening”. Business owners will be able to use Google Business profile accounts to add content to this field. The system stands out as a expanded form of Google Posts feature, which was launched about ten years ago. In this way, local businesses will be able to add content directly to Google search profiles using content sharing tools for brands and well -known people.
Businesses will be able to enter the content manually, as well as by connecting Facebook, Instagram and X (formerly Twitter) accounts. This will make content management more practical and will enable the content of social media accounts to be reflected in the Google profile simultaneously. In this way, time -limited content such as menu changes, daily discounts or live music events will be directly available to users. In any case, it is important to maintain these updates remarkable and regular in terms of maintaining the user interest.
Digital showcase is expanding for local businesses
Google’s step is to be an important digital promotional tool, especially for small and independent restaurants and bars. In cases where traditional advertising methods are inadequate, businesses will be able to reach their target audience faster thanks to the information appearing directly in the search results. In addition, users will also be able to learn more about which activities will take place or where special campaigns are in the area where they are located. However, this requires the current and correct sharing of content.
In addition, thanks to social media integration, the content production processes of enterprises can be made more efficient. This system will be a time -saving element, especially for businesses that share content constantly. However, in order to correct this integration correctly and not to experience technical problems, business owners need to manage the process carefully. In addition, it may be useful to pay attention to the content language, considering that social media content will appear in a different context in Google Search.
The fact that this new section is only valid for single enterprises in the food and beverage category may impose some restrictions for chain restaurants or multi -branched businesses. It is not yet clear whether Google will expand this limit in the future. However, starting the test phase with limited regions may be a preferred method to prevent technical problems that may arise from property. However, feedback from local enterprises is expected to directly affect the scope and permanence of the feature.
The regular information of businesses in Google profiles not only increases their visibility, but also reinforces their reliability. Users tend to turn to businesses with current information. In addition, professional presentation of visual content and event announcements can be effective in the decision -making processes of users. In this context, the “What’s Happening” section not only offers new content, but also offers the opportunity to build a stronger communication channel with the user.
This innovation of Google can be considered as an important step to strengthen the existence of local businesses on digital platforms. However, the effective use of this opportunity necessitates businesses to keep their digital strategies up -to -date up -to -date. In spite of everything, the ease of flexibility and integration of the new feature is a significant opportunity for digital marketing. How effectively the businesses use these tools will be the main factor that will directly affect the results.