Google is testing a new feature that will allow users to access recipes faster and more directly. Users, who usually have to go through long content on food blogs to reach the recipes, can save time with this new feature.
The Verge site has revealed the existence of a new button called “Quick View” on the thumbnails of certain recipes. This button allows users to view the full recipe directly on the search results page without directing users to the recipe. In the tests, it was observed that this Quick View button was active for the recipe on the Preppy Kitchen site as a result of the search for “chocolate chip cookie recipe”.
Google spokesperson Brianna Duff said this about these Quick View recipes in a statement to Engadget: “We’re always experimenting with different ways to connect our users with high-quality, useful information. By partnering with a limited number of content creators, we began exploring new recipe experiences that are both useful to users and add value to the web ecosystem. “We have nothing else to announce at this time.” Although Google confirmed that it had reached agreements with the bloggers it collaborated with in this test, it refrained from providing further information about the scope of the test.
Google Quick View feature in its early stages
Google has created a dilemma with online recipes. Home cooks complain that many food blogs offer content filled with personal stories and photos before sharing recipes. This new Quick View feature could be very appealing to these users. However, the main reason for this practice is Google’s own SEO policies. Bloggers prefer these types of long narratives because longer content tends to rank higher in search results.
While this recipe feature is still in its early stages, Google is known to be rolling out other tools to keep users on its pages. The recently announced AI-Based Overviews stand out as one of the latest examples of how the company is changing its rules for web content.