Apple focuses on improving its first generation product with feedback from Vision Pro users. The company organizes a survey to better understand users’ experiences, and this survey focuses on the comfort of the device, areas of use and many other issues.
What is asked in the Apple Vision Pro survey?
Apple launched Vision Pro abroad about seven months ago and began extensive market research to better evaluate user experiences. The company is collecting feedback about this first generation product by sending a survey to early Vision Pro owners. The survey includes questions on many topics, from the comfort of the device to the frequency of use and accessory preference. This shows the importance Apple places on customer feedback when developing future AR/VR devices.
The survey includes questions about Apple Vision Pro such as:
- Did you purchase the Apple Vision Pro or was it given to you?
- Still using Apple Vision Pro?
- How satisfied are you with the Apple Vision Pro overall?
- Which feature of Apple Vision Pro did you like most?
- How often do you use the device?
- How long do you use Apple Vision Pro continuously?
- Which headband do you prefer?
- Have you used ZEISS optical inserts for Apple Vision Pro?
- How often do you use Apple Vision Pro connected to the charging cable?
The survey also asks about users’ purposes for using Vision Pro and whether these usage habits have changed over time. There are especially detailed questions about Vision Pro’s Mac Virtual Display feature. Issues such as for what purposes and in what environments users use this feature are being investigated. Apple also wants to learn what users would most like to change about the device.
Categories to improve user experience
Apple’s survey includes certain categories to measure users’ satisfaction levels. These categories include:
- Comfort
- Durability
- Weight
- Battery life
- Screen resolution
- Harmony and balance
- Ease of use
- Speed of response to eye and hand movements
- Ease of installation
These questions aim to help Apple understand what users expect more about Vision Pro.
Questions about Vision Pro and products outside the ecosystem
Meanwhile, Apple also asks questions to find out which technological products users use other than Vision Pro. This extends to other AR/VR devices, especially the Meta Quest. Thus, Apple can better evaluate how Vision Pro performs compared to its competitors and users’ experiences with different products.
The fact that Vision Pro is Apple’s first AR/VR device makes this survey more remarkable than other Apple product surveys. Vision Pro, a first generation product, symbolizes Apple’s entry into a new sector, and therefore user feedback is of great importance to the company. The questions in the survey can provide important clues for future developments and new generation Vision Pro models.
This importance that Apple attaches to user experience once again reveals what kind of strategy the brand follows when developing its innovative products.