This time, Canva is applying the experience it has gained in digital content production directly to marketing processes. This new structure, which the company calls “Creative Operating System”, offers a holistic productivity environment that combines different tools in a single center. This entire system covers not only visual design but also processes such as data collection, video editing and campaign management. Canva’s goal is to enable marketing teams to produce content and get direct results without wasting time. This approach means serious operational convenience, especially for small and medium-sized teams.
The first thing that attracted attention in the new system was the simplified video editing tool. This tool, which can be used especially by users without technical knowledge, is supported by a timeline and template library. However, synchronization and layering of contents can now be done in a few clicks. Users can prepare video content in a short time without the need for complex editing panels. This creates an effect that expands content production. Canva developed this simple structure with both individual users and team work in mind.
Canva transitions from content production to campaign management thanks to new marketing tools
In addition to all these, the “Forms” tool integrated into the platform also attracts attention. This feature, which works similar to Google Forms, targets users who want to collect surveys and feedback. The collected data can be transferred directly to Canva Sheets, so the data can be analyzed in a single environment. This integration especially accelerates information sharing between teams. It also allows users to continue their workflows without the need for different platforms. From this perspective, Canva’s tools support not only visual production but also data-based business decisions.
The marketing tool called “Canva Grow”, which is at the center of the artificial intelligence-supported system, was developed for social media campaigns. On this platform, users can not only produce content but also monitor the performance of campaigns. Artificial intelligence makes more effective suggestions by analyzing data obtained from past campaigns. This reduces the trial-and-error process, especially in digital advertising. The campaign process is no longer a one-off process, but takes on a constantly evolving structure. The system, which learns over time, has the potential to increase the efficiency of campaigns.
On the other hand, the new tool offered for email marketing is also remarkable. This system, which does not require coding knowledge, allows users to prepare visually focused email campaigns directly on Canva. Prepared e-mails can be transferred to different platforms and sent quickly. This feature reduces the need for additional solutions such as Mailchimp. Moreover, it offers an easy solution for brands that want to maintain in-team design integrity. In this respect, the platform appeals to both small-scale enterprises and corporate teams.
The basis of all these features is the new generation artificial intelligence infrastructure developed by Canva. The company states that this artificial intelligence can interpret aesthetics and functionality together in design processes. For example, features such as text placement, color balance and recommendation engine work thanks to this infrastructure. Thus, the user can not only generate ideas but also receive constructive feedback from the system. This turns content production into an intuitive experience. However, most of the advanced functions are only available to paid subscriptions.
The solutions offered by Canva are no longer limited to graphic design only. The platform has reached a level where it can be a direct alternative to Google Docs and Microsoft 365 in matters such as presentation preparation, document editing and data visualization. Having access to so many tools through a single account creates an attractive option, especially for small businesses. However, although some users want to purchase only the products they need, this is not possible at the moment. This still raises a question mark for users looking for flexibility. The company tends to maintain the holistic experience rather than offering products piecemeal.