OpenAI has updated its video production tool Sora with new features that make it more interactive and customizable. A system was introduced that allows users to create their own characters and use these characters over and over again in their videos. Not just the faces of individuals; Different objects such as toys, pets and drawings can also be included in this system. Thus, content producers can develop more flexible and creative projects.
With the update, every user can now assign a name and username to the character they create. This character can be used in videos by tagging it at any time. In addition, the sharing level of the character is left entirely to the user. In other words, anyone who wants can keep it only for their own use; Those who wish can share it with their followers or the entire platform. Thus, character sharing can be evaluated in many different ways, from personal privacy to community contribution. In order for this system to reach more users, access restrictions have been temporarily lifted.
OpenAI offers innovations other than the character system for Sora
This character feature expands video content that was previously limited to just personal face clones. Users can now go beyond an image and place imaginary figures they create into digital scenes. However, at this point some technical and ethical questions also arise. For example, it is not clear whether a very realistic character created with another artificial intelligence tool can be attributed to Sora. However, how to distinguish characters that resemble a real person and the effects of this on the platform have not yet been explained. In addition to all this, it should not be overlooked that users should be careful when sharing the characters they create.
On the other hand, the only innovation added to Sora is not limited to the character system. Thanks to the video compositing tool included in the application, multi-part stories can be created by combining multiple scenes. This feature is very functional for users who want to exceed the limits of the short clip format. While users have the chance to produce more comprehensive narratives, structural flexibility in content production also increases. This tool can provide effective results, especially in educational, storytelling or advertising-based content. The opportunity to produce each scene separately and then integrate it makes the process more planned.
In addition to all this, the ranking tables offered by OpenAI make content dynamics more visible. The most watched videos, most frequently used characters and most interacted content on Sora are now listed. These rankings help users understand which content receives more attention. However, no detailed information has been shared about the algorithmic structure of the ranking system. Despite this, this visibility system is likely to increase competition and creativity among content creators. At the same time, this listing offers a functional exploration space for users inspired by featured content.
Opening the application without an invitation has caused a noticeable increase in the number of users in four countries. For users in the US, Canada, Japan and South Korea, this access model is kept temporary for now. Although it is not known how long this application will remain open, it can be expected that this period will be extended if the interest increases. This step increases Sora’s testing rate and also contributes to the development of new features with user feedback. For users in other countries, an official expansion date has not been announced yet. This shows that the platform still prioritizes controlled growth.
The use of the term “cameo” in Sora also brought about a legal problem for OpenAI. The platform called Cameo, where celebrities provide video content, objected to the use of this term and filed a lawsuit against OpenAI. This use of a branded term is a common occurrence, especially at the intersection of technology and media. But it is too early to make any predictions about how the process will turn out. The possibility that this development may lead to a review of the terms used in practice should be taken into consideration.
These new tools offered by Sora create greater user participation and personalization opportunities in video production processes. Whether every user wants to tell a simple story or create an experimental narrative, they can do this with the opportunities provided by Sora. However, issues such as the ethical boundaries of artificial intelligence characters, sharing policies and content originality also become open to discussion. While these tools provide freedom for those who use Sora, they also bring with them the responsibility of careful and conscious use. In an environment where content production has become so easy, drawing boundaries and making a difference becomes more important than ever.