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Apple is preparing to attract attention in the spring season of the technology world. But according to the latest newsletter from Bloomberg’s veteran technology writer Mark Gurman, the company is not planning to hold a large-scale launch event this year. This strategy is an approach that Apple has adopted in some spring periods in the past, and in some years we see the spring event skipped entirely. This is a surprising development for tech followers, considering the slew of new devices Apple is expected to launch.
Apple’s spring surprises: Innovative devices are on the way
The innovations that Apple is expected to offer to technology lovers this spring, especially the new iPad Pro and MacBook Air models, will take the user experience even further. The renewed iPad Pro attracts attention with its prominent features such as OLED screen and M3 chip. With the design update made in 2018, Apple’s tablet series adopted a design language compatible with the company’s other products. Additionally, an important innovation is expected in the iPad Air series; The iPad family will expand with the new 12.9-inch model as well as the updated 10.9-inch model.
Other innovations mentioned in Gurman’s newsletter include a new Apple Pencil with interchangeable nibs, as well as a redesigned Magic Keyboard for iPad Pro with an aluminum casing and a more luxurious feel. These accessories demonstrate Apple’s efforts to enrich its product ecosystem and enhance user experience.
On the other hand, spring is expected to be the time for the launch of new MacBook Air models with M3 chips. Although these new MacBook Airs, which will have 13 and 15 inch screen sizes, will be equipped with more powerful chips compared to previous models, no major changes are expected in terms of design.
The fact that Apple will announce so much new hardware without a major launch event may mean a change in the company’s strategy. However, the lack of any significant innovation other than the screen in some products such as the iPad Pro may be one of the possible reasons behind this decision. It is not yet clear how attractive the size of the new iPad Air will be for customers.
The next big event for Apple will be the Worldwide Developers Conference (WWDC), which is usually held in June. Gurman states that at this event, Apple will introduce its work on generative AI, which it is making great efforts to catch up with all its other competitors, and the updates to be made in its operating systems. In particular, iOS 18 is predicted to be the biggest software update for the iPhone to date.