OpenAI is making a new preparation that will expand the usage area of ChatGPT beyond individual users. The company began searching for a product manager who will develop experiences for families, caregivers and older users. Based in San Francisco, the position targets candidates with experience developing digital products for parents and trust-focused consumer experiences. This development coincides with the fact that ChatGPT’s user profile has begun to change significantly in recent years.
While in the early days of productive artificial intelligence tools in the technology world, individual efficiency and professional use came to the fore, today the common use of these services by different age groups within the home is more on the agenda. The new position opened by OpenAI also shows that the company has begun to evaluate its products not only as an individual assistant, but also as digital services that can become a part of family life.
According to data shared by Sensor Tower with TechCrunch, ChatGPT’s user base has a wider distribution in terms of age. While the rate of users aged 35 and over worldwide increased to 31 percent in the second quarter of 2025, this rate was 26 percent a year ago. In the same period, the share of the 18-24 age group decreased from 34 percent to 29 percent. Nearly a quarter of smartphone users who are parents in the US used ChatGPT in the second quarter of the year. In the same period last year, this rate was measured as 16 percent.
According to Ben Bajarin, CEO of technology consultancy Creative Strategies, this change points to a broader transformation in OpenAI’s product strategy. Bajarin states that Google, Apple and Meta have gone through a similar process over time, however, artificial intelligence-based assistants are not limited to content or device management only, and the expectation of trust and responsibility is higher because they interact directly with users.
Security expectations increase in family use of ChatGPT
The rapid spread of productive artificial intelligence among children and young people also makes security measures more visible. Stephen Balkam, CEO of the Family Online Safety Institute, states that OpenAI’s creation of this position is a natural result of the company’s maturation process. According to Balkam, artificial intelligence experiences for children need different protection mechanisms than systems developed for adult users.
Research published this week by the Family Online Safety Institute also reveals that parents underestimate their children’s productive AI use. In the research conducted with more than 4 thousand families in the USA and Australia, 27 percent of parents said that their children used productive artificial intelligence in the last week, while 38 percent of the children stated that they benefited from these tools in the same period. The findings indicate that families cannot fully follow the relationship their children establish with artificial intelligence.
Balkam states that stronger content filters, age-appropriate usage experiences, parental control tools, and regular warnings that remind users that they are dealing with an artificial intelligence, not a human, should become standard in artificial intelligence products for young users. In this way, it is evaluated that both misdirection and possible risks can be reduced.
In addition, OpenAI has introduced various innovations on the security side in the last year. The company has introduced parental control options for young user accounts. These studies also included directing conversations containing sensitive content to advanced reasoning models that can more accurately evaluate signs of distress. The optional “Trusted Contact” feature, which was announced more recently, allows notifications to be sent to a family member or caregiver identified in case of possible risks of self-harm.
These steps by OpenAI come at a time of increasing legal and social pressure to protect child users. The company is also facing various lawsuits alleging that ChatGPT causes psychological harm in children. Therefore, security investments seem to be gaining importance not only in terms of product development but also in terms of regulatory expectations.
On the other hand, OpenAI has recently been carrying out different studies for families. The company evaluated the possible uses of artificial intelligence in education, coaching and youth development within the scope of a workshop organized together with San Antonio Spurs Community Impact and Positive Coaching Alliance. Such events focus on how the role of artificial intelligence in daily life can be shaped for different age groups.
On the competitive side, ChatGPT’s user profile differs from its competitors in some aspects. According to Sensor Tower data, the 25-34 age group makes up 40 percent of ChatGPT, Google Gemini and Anthropic Claude users. In Microsoft Copilot, this rate remains at 33 percent. On the other hand, Copilot’s rate of users aged 45 and over is above its competitors with 20 percent. Although this rate is 11 percent in ChatGPT, its older user base has been growing faster than its competitors in the last year.
Among parent users in the USA, Google Gemini has the highest access rate with 32 percent. ChatGPT ranks second with 24 percent, Claude with 4 percent and Copilot with 2 percent. According to experts, family subscriptions, child and youth profiles, shared home memory, tools for caregivers, artificial intelligence-supported training solutions and more comprehensive security controls may be among the standard features of productive artificial intelligence platforms in the coming period. The new position opened by OpenAI shows that the company is accelerating its preparations in this direction.
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