YouTube automatically displays low-resolution videos on TV screens. will upscale to HD resolution is launching its new artificial intelligence-supported feature. With this feature, viewers will get clearer images, while content producers will continue to have full control over the original files.
The new system is designed to work on uploaded videos between 240p and 720p. These videos are developed by the platform. Super Resolution It will be converted to HD level with technology. YouTube recently announced that it is also in the testing process for 4K upscaling support. Despite this, every content creator will have the right to opt out of this development. Thus, the resolution of the original video will be preserved and viewers will be able to choose the “upgraded” or “original” version if they wish.
With this update, the platform aims to make the TV experience more comprehensive. The increase in viewing rates on large screens has led YouTube to turn to artificial intelligence-based improvements in video quality. According to the company’s statement, the new system is especially effective in old videos. sharpness, color saturation and depth It will restructure elements such as. However, some manufacturers state that the original aesthetic texture of the videos may be affected. Therefore, YouTube has secured voluntary control of content owners.
The artificial intelligence-supported upscaling system is not only resolution-focused. With this update, the company shopping on TV and renews its content discovery tools. Now users will be able to purchase the products featured in the videos directly on the screen. For this process, it will be sufficient to scan the QR codes that appear at certain moments in the video. Thus, the viewer will be directed directly to the product page from the phone.
YouTube is testing new interaction methods on TV screens
In addition, YouTube TV interface channel previews And content-driven search results New regulations such as were added. When a user searches within a channel, that channel’s videos are now listed before platform-wide content. This regulation aims to facilitate long-term viewing, especially on TV. Additionally, content creators are now given the opportunity to upload high-resolution thumbnails up to 50 MB. This feature will provide clearer previews on 4K visual supported channels.
YouTube’s improvements to its TV application also reflect the change in video viewing habits. By 2025, YouTube has become one of the most used media applications on television. According to company data, viewing time on TV has increased by more than 30 percent in the last year. This increase has led to the platform making more comprehensive investments in both image quality and user interaction.
Besides all this, AI-based image upscaling systems It is now the focus of not only TV manufacturers but also platform providers. Companies such as Nvidia and Samsung have been using similar systems in their own devices for years. YouTube’s step in this field offers a different approach as it takes place directly on the content side. Thus, even videos with low source resolution become smoother and sharper on the TV screen.
Additionally, this update is expected to be integrated into mobile and desktop applications in the future. The company is currently running the testing process with a limited number of users. It is anticipated that large-scale distribution will be completed towards the end of 2025. In addition, new data processing models will be implemented on the infrastructure side to improve monitoring quality.
These updates of YouTube not only improve the visual quality of video content, but also Making the TV viewing experience more interactive aims. Thus, the platform becomes able to manage the viewing-shopping-discovery cycle on a single screen. For content producers, the real innovation is the protection of the right to control in this artificial intelligence-based system. In this way, the quality of old content will remain intact. Additionally, viewers will be able to access a clearer image.