Yandex Turkey launched its new artificial intelligence-supported search engine, “Yandex Search with Yazekâ”. This innovation aims to provide users with faster and more efficient results by combining search engine functionality with advanced productive artificial intelligence. This service, designed specifically for the Turkish market, is offered for the first time in Turkish on Android and desktop platforms as part of the Yandex Search application; The iOS version is planned to reach users soon.
With Yazekâ, Yandex Search changes traditional approaches to internet searches and offers users summaries created by artificial intelligence. These summaries are supported by information compiled from various sources on the Internet, and each answer is enriched with reliable quotes. In this way, users can obtain more in-depth information by examining the references when they need.
Artificial intelligence-supported answers are of great benefit, especially for complex queries that are not available in a single source, and help users save time. With Yazekâ, Yandex Search allows users to write their queries as they come to mind, thanks to its natural language processing ability, and turns these questions into normal search queries with the help of algorithms.
This versatile technology helps users with a wide range of tasks, from interactive game-based learning for school-aged children to device selection within a given budget. For example, it can answer queries such as “Itinerary for a day trip in Amsterdam” or “What happened in the last episode of Cranberry Sorbet?” There is also a dialogue mode where users can request additional details, research the topic further, and the discovery engine will respond in the given context. Yandex Search can automatically display artificial intelligence-generated answers where it thinks they will be helpful. However, users can manually switch to Yazekâ mode for their desired query by clicking on the expandable tab below the search bar.
Yandex Search Türkiye General Manager Alexander Popovskiy said in his statement on the subject: “We are entering a new era of search. Today, search is not just a tool for retrieving information, it is a discovery engine that responds to complex queries by considering local context and culture. With Yazekâ, Yandex Search is changing the way Turkish users access information and make decisions by shortening the time required to discover and research new information.” he said.
Yandex’s investments and future plans in Turkey
Yandex has increased its interest in the Turkish market and announced that it will make an investment of 400 million dollars in recent months. Within the scope of this investment, many innovations such as artificial intelligence-supported search services developed specifically for Turkey, local features to be added to navigation applications, and digital advertising solutions that will support the growth of Turkish businesses will be introduced to users.
YandexGPT, one of the artificial intelligence solutions developed by Yandex, attracts attention with its natural language processing capabilities. This technology aims to offer better interactions and satisfaction to users by integrating into different services in the Yandex ecosystem.
These moves by Yandex in Turkey aim to provide users with a better search experience by increasing competition in the search engine market. On the other hand, it aims to contribute to Turkey’s rapid growth in the digital economy by supporting local businesses.