WhatsApp, which operates under the roof of Meta, reached 3 billion active users per month and reinforced its impact on mobile communication. Meta CEO Mark Zuckerberg announced this important threshold to the public at the meeting, where the company shared the first quarter financial results of 2025. Founded in 2009 and participated in the Meta for 19 billion dollars in 2014, WhatsApp is still an application that does not show advertising and is used free of charge. This increase in the number of users reveals the global access power of the application.
WhatsApp, which previously exceeded the 2 billion user limit in 2020, has won 1 billion new users in the last four years. This growth is considered as a reflection of the strategic integration that Meta carried out with other practices. Meta positions WhatsApp not only as a messaging platform, but also as a distribution channel for artificial intelligence solutions. For this reason, WhatsApp has an important place in the company’s general technology vision.
Susan Li, Meta’s Financial Affairs Director, said that meta AI services are used in the most intensive way through WhatsApp. According to Li, the majority of users are turning to Meta’s artificial intelligence -supported vehicles in individual conversations. Meta aims to expand AI experience with different entry points through WhatsApp. In this way, the practice goes beyond the classical messaging and begins to gain a personal assistant function.
Meta, which starts to offer AI features through WhatsApp Business, aims to businesses with new vehicles.
Meta is not limited to individual users, but also takes steps to spread artificial intelligence vehicles through WhatsApp Business. The company is working on a new interface and management panel where businesses can train Meta AI with their own knowledge. In this way, businesses, websites, WhatsApp profiles or social media accounts, such as resources such as more efficient artificial intelligence -supported customer communication will be able to communicate. Meta also maintains these artificial intelligence solutions actively in customer conversations.
According to Meta’s financial reports, WhatsApp Business has a significant contribution to the $ 42.31 billion income obtained in the first quarter of 2025. It is emphasized that the share of WhatsApp Business in the 510 million dollar revenue from the application family is that it is noteworthy. This shows that the application is no longer not only in individual communication but also in commercial use. In this respect, WhatsApp plays a key role in Meta’s growth strategy in the digital economy.
On the other hand, Meta’s investments in artificial intelligence continue unabated. The company predicts that total capital expenditures will be between 64 and 72 billion dollars in 2025. Most of these sources are divided into the development of artificial intelligence infrastructures. Llama 4 Language Models and solutions such as LLAM API for developers reflect Meta’s goals in this field.
According to Zuckerberg’s statement, WhatsApp stands out as the easiest way to access artificial intelligence features worldwide. However, meta adopts a different approach because the assumed SMS applications in markets such as the US are still commonly preferred. The independent Meta AI application, developed in this direction, aims to transform user habits in the US, especially in the US. Thus, commodity aims to present a global more holistic artificial intelligence experience.
Meta is trying to diversify artificial intelligence technologies not only at the level of infrastructure, but also on the user experience. WhatsApp is located as both the test environment and distribution tool of this strategy. In addition, the fact that individuals receive customized AI services through social media data has become one of the new focal areas of Meta. This enables artificial intelligence to be more visible into daily communication.