Turkcell continues its traditional “Salla Kazan” campaign, which it offers to its users every year in Ramadan every year. Within the scope of the campaign, subscribers who log in through mobile application will have the opportunity to earn 100 million GB internet in total. One of the most important innovations that attracted attention in this year’s campaign was to make the earned internet not only for individual use, but also with loved ones. Users will be able to double their GBs to their immediate surroundings and get additional advantages as they share. Turkcell, which is not content with internet gifts during the campaign, aims to bring its users to various surprises during the feast period.
One of the most important points of this year’s campaign was Turkcell’s approach that encourages users to share. The company allows them to earn more prizes by giving extra “shake” the subscribers who share their GBs. In addition, it is seen that the campaign aims to create a culture of solidarity among users rather than only individual benefit. In recent years, the rapid increase in mobile internet consumption requires companies to offer more value to their subscribers with such campaigns. In this direction, Turkcell aims to provide innovative solutions that bring the spirit of unity and solidarity of Ramadan to the digital world.
Turkcell aims to encourage the culture of sharing with its campaign
Murat Akgüç, Deputy General Manager of Turkcell Marketing and Digital Services, emphasized the culture of Ramadan’s sharing culture in a statement about the campaign. Akgüç said, “We want to ensure that our customers stay more communicating with their loved ones in this sacred month. With this campaign that encourages sharing, we give a total of 100 million GB internet. Our users can use the Internet for themselves or earn more by sharing it. Thus, we aim to provide both individual and social benefit. ” According to the statement, users who share the internet during the campaign will have the opportunity to earn additional gifts during the feast period.
This campaign is considered as an important step to strengthen Turkcell’s presence in the digital ecosystem and increase customer loyalty. With the increase in mobile internet usage day by day, the additional advantages offered by the operators are of great importance. The campaign aims not only to distribute free internet, but also to increase Turkcell’s digital services by increasing the interaction of users. In this context, it can be said that the campaign has made significant contributions to the company’s customer experience strategy.
Turkcell’s Ramadan campaign this year is also supported by advertising works. The introduction of the campaign was made with the new film of the advertising series “Türksel Movements”. This commercial, starring Kerem Bürsin, emphasizes the culture of sharing of Ramadan. In the commercial, it is emphasized that the warm and sincere moments in an iftar table are explained and that users can share the internet they earn with “Shake win”. In this way, both a campaign announcement is made and the social solidarity of Ramadan is highlighted.
Turkcell’s traditional “Salla Win” campaign appeals to a wide audience this year, as every year. The campaign is expected to become widespread among users, increase mobile internet consumption and strengthen Turkcell’s customer loyalty. On the other hand, the mechanism that encourages sharing as you win aims to create a positive interaction between subscribers. The campaign is expected to attract great interest especially among young users.
In this context, the 100 million GB internet, which Turkcell will give during the campaign, is positioned not only for individual use, but also as a social benefit. This system, which encourages users to share, stands out as a remarkable innovation in terms of Turkcell’s marketing strategy. As a result, while millions of people are expected to benefit from this campaign during Ramadan, Turkcell’s advantages are an important step towards increasing customer satisfaction.