Apple CEO Tim Cook’s determination to develop augmented reality glasses and has made the biggest priority. According to the testimony of an engineer working in Apple; Tim Cook has not concentrated so much on any other issue. All product development energy within the company is currently directed to this target. This focus shows how serious it is in the technological race with Apple’s Meta.
Mark Gurman’s news published in Bloomberg, Apple is currently working on a temporary smart glasses model. This model is said to be similar to the rail-bank glasses of Meta, equipped with camera and microphone. However, it is clear that this product is different from Apple’s real -augmented reality glasses. The company considers this product as a transition period solution before the final Arglasses are released.
Apple’s new smart glasses will have a strict connection with the company’s artificial intelligence projects. This device, which can be managed with voice commands through Siri, will also benefit from visual intelligence technologies. Thus, he will be able to detect the user’s surroundings and respond with appropriate data. In addition to all these, Apple is known to have some privacy concerns about such devices to register media.
Meta’s Ray-Ban series can record directly and photo recordings; But Apple is more cautious about it. User safety and privacy in Apple plays a decisive role in product design. Therefore, features such as media recording in the glasses that Apple will offer may be limited or controlled. This seems to contribute to the decomposition of the device from meta’s products.
Producing a real augmented reality glasses is still a process that requires time and technology for Apple. Many technologies, such as high -resolution screens, small batteries that can operate for long -term operations, and processors with no performance, have not yet reached the desired level. However, it will not be enough for these components to be technically successful. At the same time, these technologies need to be made suitable for mass production.
In addition, Apple must also determine the software and usage scenarios that will make this device as attractive as the iPhone. Otherwise, users may be reluctant to purchase such a device. This shows that Apple has to move the product not only in terms of hardware, but also in terms of software and experience. It is estimated that these factors are taken into consideration in the company’s long -term planning.
Meta became an early starting party with the Arglass prototype Orion, which he introduced last year. However, it is considered that this prototype is still in mass production. It is stated that the costs in the development phase are quite high and that the product will take time to reach the end user. However, the fact that Meta is one of the first players in the market increases the pressure on Apple.
Tim Cook manages the process personally
Tim Cook has personally directed this process and is supported by the information from the Apple that he gave to this issue in almost all product development works. Cook’s “he is not interested in anything else” and the only focal point is to put forward a sector leader AR glasses. This means an important signal for Apple’s future technology investments. How the company will make a breakthrough in the field of AR may affect the balances in the sector.
In the light of all this, a smart glasses that Apple will launch before Meta seems quite possible. Although this device does not offer a fully enhanced reality experience, Apple can offer this product as an intermediate solution to manage the transition to this technology. Thus, both the user habits can be shaped until the technology matures and the Apple can strengthen your hand in the market. This temporary model is expected to be the first step of Apple’s final Ar vision.