Tiktok reorganized community rules on the platform that reaches millions of users worldwide. These updates, which will be valid as of September 13, 2025, aim to simplify the seemingly text. However, when we look at the details, significant innovations for live broadcasts, commercial content and artificial intelligence are important. The company has also changed its language about content moderation.
Community rules determine which content Tiktok allows and what standards choose content for the “for you” flow. The new text has been prepared with more understandable expressions than the previous version. But this simplicity is combined with important additions in some sections. In particular, the responsibility area of publishers has been expanded.
Tiktok expands the responsibility of live broadcasting content producers
The new arrangements for live broadcasting content producers are quite remarkable. The publishers are now responsible not only their own words and actions, but also for the third -party vehicles they use. For example, if tools such as reading comments with instant translation or voice -over service lead to violations, this responsibility is directly uploaded to the publisher. At this point, Tiktok clearly demonstrates that a tight control mechanism is expected.
Changes on commercial content are also one of the prominent aspects of the update. Tiktok reminds us that all content containing advertising or promotion should be clearly stated. In addition, in areas where Tiktok Shop is active, he says that the content that directs users out of the platform will reduce the visibility. Thus, the limits of e-commerce content become more pronounced.
New rules also reveal details of personalized experience. Previously, only search suggestions are personalized, while the search results will now differ according to the user. These results are shaped by past searches, videos and interactions. It is understood that the content encountered by users will be more individualized.
The arrangements for the comments section also support this approach. Tiktok announced that the sorting of the comments is now completely determined according to personal signals. So the array of comments under a video will appear differently to each user. This method may increase interactions, but may also limit the visibility of controversial interpretations.
In the section on artificial intelligence contents, a significant language change stands out. Artificial intelligence contents were forbidden to imitate the crisis events or show celebrities as approved. Now this statement has been replaced with a wider frame. Tiktok clearly emphasizes that it will no longer allow misleading or damaging content on important issues of public.
A remarkable detail was the removal of the expression that prohibited the vision of celebrities to be shown as an approval through artificial intelligence. This change has led to comments that in the future with the official approval of celebrities, artificial intelligence -based collaborations. In addition, it is seen that control of artificial intelligence content becomes more transparent but more flexible.
The section on “for you” flow on which content is not appropriate has been rewritten. In the previous rules, these contents were gathered in one place, and now it has been distributed to different sections. Although this method is less practical for those who read the rules, it maintains the integrity of content policies. On the other hand, users need to read more carefully to understand the rules.
The language of Tiktok’s moderation approach was also changed. In the past, it was emphasized that the platform was “safe, reliable and vivid ,, while the new text is“ a safe, fun and creative place for everyone ”. Thus, the “reliability” emphasis was replaced by a more community -oriented narrative. This expression offers the user experience in a more positive framework.