Meta announced that it has started advertising tests on social media platform Threads. This test process is considered a very critical step for the platform to expand the user base and diversify the income model. The company said it would limit tests to certain brands in the USA and Japan. Threads users will encounter ads that will appear among the posts within the scope of this test for the first time. This move of Meta stands out as part of its efforts to reshape social media experience.
Ads will be involved in visuals in the main flow of Threads and users will be able to display with organic posts. Meta announced that he would carefully manage this process and expand the scope according to the feedback obtained from the tests. It is stated that ads will be carefully acted in order to avoid a negative impact on users. This approach of the company is an important step to avoid damaging the user experience while maintaining the growth targets of the platform. However, details such as the timing of advertisements and visual design play a critical role for the success of the process.
Threads ads will be shaped with user data
For the personalization of ads, your interactions on Threads and Instagram, the content you view, and even the activities you do other than commodity technologies will be used. In order to manage the advertising preferences of users, customization options will be offered through the account center. At the same time, features such as hiding, reporting or ignoring ads will be activated. This is seen as an innovation for users to control their relationship with advertisements. The fact that advertisements will be shaped with such a comprehensive data analysis reflects Meta’s confidence in the technology infrastructure.
In this decision of Meta, the decisive role of advertising revenues in the total earnings of the company seems to have been effective. Threads’ growth strategy was a long -term topic that advertisements will be included. Company officials said it would be possible to spread advertisements throughout the platform after these tests. However, Threads is not expected to make a significant contribution to company revenues in 2025. This is considered as part of Meta’s long -term plans to increase advertising revenues.
In order to protect and expand the user base of the platform, it is emphasized that the design and timing of ads are very careful. Meta will use artificial intelligence -supported technologies to prevent advertising content from distracting users. This is considered as a step that will facilitate advertisers to reach the target audience and maintain the flow experience of users. On the other hand, the effect of ads on the platform will be continuously measured and optimized throughout this process.
Meta CEO Mark Zuckerberg said Threads will increase artificial intelligence investments to support the growth strategy. The company plans to invest up to $ 65 billion in this area. These investments are of great importance not only for advertising, but also in terms of developing general platform performance and user experience. Meta is thought to maintain its technological superiority against its competitors with these investments.
It is known that Threads has achieved rapid growth since its release in 2023. The platform aims to offer its users a more dynamic social media experience. If advertising tests are successful, Threads can further strengthen its place among the social media platforms. Meta’s strategies in this field draw attention as an important element that shapes the future of the social media sector.
As a result, Meta’s advertising tests on Threads open the doors of a new era in the world of digital advertising. By prioritizing the user experience, ads are aimed to make ads compatible with the platform. According to the results of the tests, the steps to be taken seem to be decisive on Meta’s long -term plans. Threads’ success in this process also offers clues about how to evolve the social media experience.