Apple’s 2026 iPhone launch event is expected to be held in the second week of September. According to new information shared by Mark Gurman from Bloomberg, the company may announce the iPhone 18 Pro and iPhone 18 Pro Max models, as well as the first foldable iPhone model, which has been on the agenda for a long time, at the same event. Expectations for the schedule largely align with the launch pattern Apple has followed in previous years.
According to Gurman, Apple is expected to introduce its new iPhone family on the first Tuesday or Wednesday after Labor Day in the USA. In this regard, while September 8 stands out as the strongest possibility, September 9 is also considered as one of the alternative dates. Since Labor Day falls on September 7 this year, both dates seem to align with the company’s usual event calendar.
The foldable iPhone model may also appear on the scene with the iPhone 18 Pro series
The news states that Apple’s first foldable iPhone model is expected to be introduced with the iPhone 18 Pro series. It had previously been suggested in various leaks that the device was called “iPhone Ultra”. However, the company has not confirmed this naming yet. Although different claims have been made about the technical features and design of the device, no official statement has been made by Apple.
If the foldable iPhone is announced at the same event, Apple is expected to make its preparations for the foldable smartphone market official for a long time. Despite this, there is no reliable information about which markets the product will be offered for sale in the first place or how the production capacity will be shaped. For this reason, the sales plan as well as the launch date are among the topics that are followed carefully.
According to Gurman’s assessment, if Apple chooses to hold the event on September 9, pre-orders are expected to start on September 10. Considering the schedule the company has implemented in recent years, it seems likely that new iPhone models will be available later in the month. Apple usually starts the pre-order process shortly after the launch and introduces the devices to users in about a week.
On the other hand, Apple recently increased the prices of some of its products. In addition, there are rumors that the iPhone 18 Pro series may be offered for sale at higher prices compared to the previous generation. Although official price information has not been shared yet, the possibility of a price increase in upper segment models due to increasing production costs and new hardware components is expressed by industry sources.
Information about Apple’s event date and the products to be introduced are not official at this stage. Despite this, Bloomberg’s Mark Gurman’s accurate predictions in the past years cause the second week of September to be seen as a strong candidate. Once the event date is determined, all details regarding both the iPhone 18 Pro series and the company’s first foldable iPhone model will be officially revealed.