The “blue” color option that Samsung will allegedly offer for the upcoming Galaxy S25 Ultra model may have a rather pale appearance, even beyond the pastel tones usually seen in the smartphone world. According to the leaked information, this new color option is far from meeting the colorful phone expectations of many users.
According to reliable leaker Ice Universe, the so-called “blue” color of the Galaxy S25 Ultra will be an option that looks very similar to gray, but with only a slight shade of blue. It is stated that this color is even less prominent than the pastel tones that Samsung has offered in the past.
Samsung has previously offered its models, which draw attention especially with their pastel colors, as special options on Samsung.com. However, this new tone looks quite different from both the company’s own past color strategies and the approaches of other brands in the industry.
This color option from Samsung reminds many people of the pastel-toned color approaches in Google’s Pixel series. For example, the Pixel 3 model offered a color called “Not Pink” that had only a slight hint of pink. Pixel 3a, on the other hand, was released with an option called “Purple-ish”, which also had a very light purple tone. More recently, colors called “Hazel” (Hazelnut Shell), defined as a mixture of gray and green, were seen on the Pixel 8 and Pixel 9 Pro models.
Galaxy S25 Ultra blue will be even paler than Google’s colors
However, if the leaked information is true, this new color of the Galaxy S25 Ultra, called “blue”, will be less noticeable than even these light pastel tones from Google. This raises questions about how much attention Samsung’s new color strategy will attract.
This choice by Samsung comes at a time when the color scale of smartphones is generally shaped around neutral tones such as black, white and gray. For users expecting bolder and more vibrant color options, this new “blue” option may be disappointing. Despite this, it can be thought that Samsung aims to emphasize its minimalist design approach with such a color strategy.
This new color option of the Galaxy S25 Ultra seems to create controversy among users. The visual impact of this color in real life and the reaction it will receive from consumers will become clear after the device is launched.