Sonos has developed for a long time and canceled the video device project, which is expected to be released. It was said that the company has made significant progress for this device and even prepared to offer it for sale. However, according to the latest information, Sonos has completely abandoned this project.
According to The Verge site, Sonos’s temporary CEO Tom Conrad announced that the company will not enter the “now” video stream market at an internal meeting held on Wednesday. The project was carried out under the code name Pinewood in the company and it was stated that the team working on it would be directed to different projects. This decision led to new question marks on how Sonos would shape the product range in the coming period.
Previous leaks on Sonos’s canceled project argued that the device developed the contents of popular flow platforms such as Netflix, Max and Disney+ to collect them under a single roof. It was stated that Pinewood will have a universal search feature, that is, it will allow you to search for and play the content in different flow services on a single screen. This feature was thought to aim to make users more easily accessible to the content they were looking for without switching between different platforms.
In addition, it was also rumors that the device would support Sonos Voice Control, Sonos’s own voice control technology and function as an HDMI connection center. Thus, Pinewood would have a structure that could be easily integrated with game consoles and other home entertainment systems. In addition, the device was aimed at synchronized by Sonos with existing soundbar and speakers, and to offer users a high -level sound experience.
If Pinewood was on sale, it would have a price tag of $ 200 to $ 400. However, with Sonos’s final decision, this product will never be released.
Following this cancellation, Sonos’s probability of launching a big new product in the second half of 2025 was eliminated. Instead, the company is expected to focus on improving the performance of the new mobile application in 2024, but which received serious criticism, and re -strengthening brand reputation.
2024 challenging for Sonos
In 2024, Sonos had released a new mobile application to improve the user experience. However, with the introduction of the application, users experienced many technical problems, error and interface deficiencies. This has shook the trust of the brand for many years, while the reaction of many users has attracted the reaction. These troubles caused the resignation of Sonos’ former CEO Patrick Spence and the resignation of some of the most important managers of the company.
However, Sonos entered a great restructuring process by separating ways with hundreds of employees in this process. It is stated that the company aims to create a more robust software infrastructure and increase user satisfaction in the coming period. The cancellation of Pinewood shows that Sonos will give priority to strengthening the current product range and software experience, rather than offering great innovations on the hardware side.