Snapchat continues to offer more impressive experiences to its users by combining augmented reality (AR) technology with artificial intelligence. The company has announced new artificial intelligence -supported video lenses that will only be presented specially for Snapchat Platinum subscribers. These lenses allow users to create interactive content by adding animals or flowers produced by AI to their videos. Developed by SNAP, this technology aims to bring the most up -to -date artificial intelligence tools in the field of augmented reality to users in a familiar lens format.
In the first place, three different AI video lens will be offered. The fox lens enables the user to put a fox on the shoulder of the user, while the racket lens makes it possible to walk around the raccons on their heads. The flower lens adds artificial flowers in front of the screen and allows the camera to move automatically. These features reveal Snapchat’s determination to make augmented reality technology more fun and dynamic.
Snapchat announced that AI -supported video lenses are only starting and plan to add new lenses every week. In the company’s blog post, it is emphasized that these lenses work with the productive video model specially developed by SNAP. SNAP officials say that they always aim to be a pioneer in the field of artificial intelligence and augmented reality, and that this innovation will make users produce content more creative.
Snapchat has been working for a long time for augmented reality and artificial intelligence
Snapchat has been working on a long time to combine augmented reality and artificial intelligence technologies. Last year, the company introduced an AI model working on the device. This model could change the user’s background and clothes in real time. The new AI video lenses aim to make users’ augmented reality experiences more original by moving this technology further.
This move of Snapchat proves how social media platforms adapt to artificial intelligence and AR technologies. While competing platforms such as Instagram and Tiktok continue to invest in augmented reality effects and AI -supported content, Snap’s innovations in this field take the user experience to a different dimension. How to meet artificial intelligence -supported video lenses by content producers and social media users will be clear in the coming period.