Snap MAP, which Snapchat brought together users in 2017, became one of the most interactive components of the platform. Initially, this feature, which made it possible to view the positions of friends, evolved over time as a versatile discovery tool. It allows users to see not only their friends, but also the public Snaps around the world. This interaction model has taken Snapchat’s understanding of visual and positional sharing one step further.
The fact that the Snap MAP reaches 400 million active users per month clearly shows how intense this feature is used on a global scale. This structure, which Snapchat’s connection with its user audience not only with visual content but also with location information, offers a social discovery experience where competitors have not yet reached. Similar social networks, such as Instagram or Tiktok, support position sharing, while the SNAP MAP offers a more integrated digital map. All these data show that Snap MAP is a powerful component that directs user behavior.
SNAP MAP continues to increase user interaction with new discovery -oriented features
Snapchat Vice President of the Product Caci Mourkogiannis emphasizes that Snap MAP has become one of the most used map applications in the mobile world. Growing day by day, this audience is turning to SNAP MAP to connect with friends and to get to know the surrounding spaces. In the words of Mourkogiannis, this structure serves as a digital guide in daily life. While the world becomes more interconnected, SNAP MAP represents the visual and interactive face of this process.
This success achieved by Snap MAP is not just a number of users. In recent years, Snapchat has managed to enrich the experience by adding various functional updates to this platform. In particular, the feature called “Footteps ılan introduced last year made it possible for users to follow the places they visit. In this way, users had the opportunity to watch their trips like a digital diary.
In addition, the “Promoted Places” feature, which is available on SNAP MAP, offers a different model that increases the digital visibility of brands. While users discover new places around them, brands have the chance to take a direct place in these areas. With Promoted Places, companies not only advertise, but also exhibit their physical assets sustainable in the digital world. This approach creates mutual benefit for both users and businesses.
Despite this rise of Snap MAP, other social networks are also directed to similar areas. It is known that Instagram is working on a feature that is called “Friend Map ve and where users can monitor the position of their friends in a real -time. Meta’s turn to this area shows that the social discovery trend of Snap MAP also affects other platforms. Nevertheless, Snap MAP seems to be the leadership in this field for now.