Snap, who tried to protect the young user audience and to touch more closely with the daily habits of this audience, took a new step in this direction. Developed specially for company, high school and university students Calendar Application that Saturn bought announced. While no information is provided about the financial dimension of the purchase, it has been announced that the application will continue to be used in its current form. Approximately 30 people of the application joined Snap.
Saturn enables its users to easily share their daily course programs, activities and out -of -school activities with their friends. The application, which stands out with school life -specific features such as block course system, rotation calendar and club activities, responds to the needs of high school students. SNAP has not yet announced any integration plan when adding this application to its existing product range. However, the possibility that a calendar experience enriched with social functions can be included in Snapchat is not ignored.
Saturn, which can be used in more than 17,000 high schools throughout the USA, has a widespread access to this aspect. According to Snap’s information, approximately 80 %of high school students in the United States continue to schools that support Saturn. These data clearly reveal the prevalence of the application at the high school level. The fact that Snapchat and Saturn’s target audience are largely overlap seems to have been effective in the background of the purchase decision.
Saturn works like a social platform beyond a classic calendar application. Students can synchronize the course programs through the application, see the availability of their friends and shape their planning accordingly. The interface, which is offered with a Snapchat -style design, offers simple and quick access to young users. However, it is stated that the application is not widely used as high as high school students.
Dylan Diamond and Max Baron, the developers of the application, have previously received support from important investors. Salesforce CEO Marc Benioff, Uber CEO Dara Khosrowshahi and Bezos ExPedationsis one of the names investing in the application. In 2021 ForbesAccording to information reflected, the initiative received a total of $ 44 million investment. Most of this investment was used to bring Saturn’s social calendar experience to a wider audience.
It is not yet known how SNAP will follow a road map after this purchase. However, the fact that the application will remain independent indicates that there is no integration plan in the short term. In addition, it can be said that this move is the first step if new calendar features appear in Snapchat. Snap is trying to open new areas to produce solutions that cover the daily lives of young users.
In any case, Saturn’s social functionality includes not only the use of individual calendar, but also wider social organizations such as school clubs, sports teams and student activities. This feature is among the most prominent elements that distinguish the application from traditional calendar services. SNAP may aim to create an area where users can interact not only through content production but also through daily life organization.
The merger of Snap and Saturn offers an example of how social networks and digital planning applications can be intertwined at high school level. The fact that the application will maintain its own existence shows that there will be no transition process for existing users. However, it will not be surprising that the calendar properties in Snapchat become visible in the long term.