The tension that started between Amazon and artificial intelligence-based browser developer Perplexity has gained a new dimension. Amazon, Comet A.I. He objected to the browser’s shopping on behalf of users and demanded that this feature be stopped.
Developed by Perplexity Comet browser allows users to automatically purchase products from online stores. The system searches for products, compares prices and completes the purchase directly with user instructions. Amazon states that this structure is not compatible with its own platform policies. In the statement made by the company’s legal department, it was emphasized that third-party services “must respect Amazon’s commercial operation.” On the other hand, Perplexity evaluates Amazon’s approach as “a pressure against innovation”.
In the text shared on its official blog, Perplexity explained that Comet only keeps user information on the local device and does not pose a central security risk. Despite this, Amazon argues that Comet is interfering with its shopping system from outside. The company states that such artificial intelligence-supported browsers can create a “bad customer experience”. In addition, Amazon contacted Perplexity through its legal team in the USA. an official warning The information he sent was also verified.
Additionally, Perplexity spokesperson Jesse Dwyer told The Verge that “Amazon does not want a standalone assistant that can shop on users’ behalf.” According to Dwyer, Comet functions as a “personal shopping assistant” that acts on behalf of its users. In contrast, Amazon states that only solutions integrated into its system will be allowed. This entire discussion has brought the impact of artificial intelligence-based **“agent systems”** on e-commerce to the agenda again.
Amazon’s initiation of the legal process changed the course of the process
In addition, according to information provided by Reuters, Amazon filed a lawsuit in the US Federal Court in San Francisco. Perplexity AI It was learned that he filed a lawsuit against him on the grounds of “unfair competition” and “computer fraud”. The company claims that Comet uses Amazon’s infrastructure without permission. The Perplexity front rejects these claims and states that the system only operates with the user’s approval. However, Amazon’s complaint may be one of the first examples that will determine the legal status of such artificial intelligence applications in the future.
Despite this, Amazon’s CEO Andy Jassy said at the financial meeting last week that they were open to cooperation with third-party artificial intelligence agents. But this attitude of the company towards Comet is explained by Amazon’s desire to “keep control”. On the other hand, Perplexity argues that artificial intelligence will save the user from the pressure of advertising and sponsored content. Amazon’s objection stems from fundamental differences in both its revenue model and data flow.
Perplexity’s Comet browser is currently only being tested by a limited number of users. Apart from Amazon, the system can also shop on other platforms such as eBay and Walmart. Despite this, this process, which started with Amazon’s initiative, may lead other e-commerce companies to take similar steps. Besides all this, technology experts think that this conflict will determine the future of artificial intelligence-supported trading assistants.
Despite everything, Perplexity continues to argue that its system works for the benefit of the user. Amazon, on the other hand, continues to claim to protect user security and service integrity. It has not yet been announced whether negotiations between the parties will continue. Future steps of companies will determine to what extent artificial intelligence-based shopping technologies will be unleashed.