According to a report in South Korean media, the production plan and launch schedule for Samsung’s mixed reality (XR) devices have begun to become clear. The company is not expected to introduce the next generation XR headset at the Galaxy Unpacked event in early 2025. Instead, Samsung may introduce the device to users in the second half of the year.
According to the news published by Sedaily, Samsung is expected to launch the XR headset in the third quarter of 2025. This indicates that the device will most likely be introduced at the second Galaxy Unpacked event of 2025. Galaxy Z7 series foldable phones are also expected to be announced at the same event.
Despite this, it is claimed that Samsung will make a preliminary presentation for the XR device at the first Unpacked event to be held in January 2025.
Samsung’s production plan for the XR headset also seems to have become clear. The company is expected to put 20 thousand XR heads into mass production in the third quarter of 2025. It is stated that with the production target increasing by 30 thousand units in the fourth quarter, the total production number in 2025 will reach 50 thousand units. However, it is stated that these numbers may vary depending on market demand. If the device sees high demand after the initial launch, it is said that Samsung may increase production in the fourth quarter to capitalize on the year-end shopping season.
Since the mixed reality market is still in development, it is understandable that Samsung is following a cautious production strategy in this field. High prices and limited application areas are among the main factors that make it difficult for XR devices to become widespread. Apple’s Vision Pro title also had a hard time mobilizing this market.
Samsung won’t copy Apple’s approach
Nearly a decade ago, Samsung contributed to the infancy of the VR market with its Gear VR series. However, it is stated that Samsung plans to follow a different strategy in this new initiative for the XR segment. It is also among the information received that the company does not intend to copy Apple’s approach exactly.