Samsung expanded the sales network of its smart ring Galaxy Ring and introduced it to users in new markets in the Middle East and Eastern Europe. Samsung Galaxy Ring can now be purchased in countries such as the United Arab Emirates (UAE), Kuwait, Qatar, Bahrain, Oman, Bulgaria and Romania. Samsung’s strategy to expand its user base by expanding into new markets is considered an indicator of its effort to capture global interest, especially in wearable health technologies.
Galaxy Ring attracts attention with its artificial intelligence-supported features and aims to offer users a comprehensive experience by integrating with Samsung Health for health tracking. The main features offered by the ring include the ability to analyze users’ daily health data, such as sleep tracking and activity monitoring. The device, offered in nine different size options and three different colors, aims to provide ease of personal use by being produced in different sizes. This ring also claims to be an alternative for users who require sensitivity in health monitoring.
Galaxy Ring is available at different prices in the regions where it is available for sale. In the European market, it meets the users with a price of 879 Bulgarian Lev (16304 TL) in Bulgaria and 2225 Romanian Leu (16307 TL) in Romania. On the other hand, the lower price policy draws attention in the Middle Eastern market. For example, in the UAE, the Galaxy Ring was offered for sale for 1499 UAE Dirhams (14032 TL). This price difference shows that Samsung follows a regional pricing strategy, taking into account local economic conditions and purchasing power.
Samsung wants to be competitive with Galaxy Ring
Galaxy Ring has a pricing structure in line with its original launch price in the global market. The prices set by Samsung at the launch of the device, such as 399 dollars (US) and 399 pounds (UK), were 449 Euros for the European market. The interest that this wearable device, especially with its health-oriented artificial intelligence features, has received in the international market reflects the interest of users in personal health monitoring. With this pricing policy in the Middle East and Europe, Samsung may aim to maintain the competitive position of the Galaxy Ring.
Samsung’s aim to place the Galaxy Ring in a strong position in its competition in the field of health and wearable technology can also be observed in the pricing of the device. The affordable price policy, especially in the Middle East market, enables users in the region to have easier access to this device. With its expanding marketing strategy, Samsung aims to both meet the demand for health tracking technologies and provide diversity in the wearable device market.