Samsung is not only limiting its Galaxy AI technology to flagship devices, but also plans to bring this innovation to mid-range devices. Galaxy AI is defined as a technology package equipped with Samsung’s next-generation artificial intelligence features, and this technology was at the forefront of the company’s latest flagship Galaxy S24 Series models. However, the company has delayed introducing this technology to the wider masses for now, limiting it to high-end devices only.
This strategy is considered as part of Samsung’s long-term plans. Competition is intense in the mid-range smartphone market, and many brands are attracting attention by offering affordable but powerful hardware devices. Although Samsung has established a strong presence in this market, it is feeling the effects of competition from Chinese and local manufacturers. At this point, the integration of Galaxy AI technology into mid-range devices stands out as an important tool that Samsung can use to increase its competitiveness.
What will be the role of Galaxy AI in the mid-range segment?
Samsung’s strategy to integrate Galaxy AI into mid-range devices aims to both improve user experience and strengthen the brand’s position in this segment. However, the company is expected to make the transition gradually, initially offering the technology only on certain models. For example, Galaxy AI is expected to be primarily available on higher-end models of the Galaxy A series, such as the A5x.
This move can be interpreted as Samsung’s attempt to get ahead of the competition by offering AI-powered features in the mid-range. Mid-range buyers are usually looking for affordable, yet good-performing devices. In this context, AI features like the Galaxy AI could increase the device’s appeal and become a significant reason for users to choose it.
On the other hand, this strategic move by Samsung also brings with it some challenges. Since the price sensitivity in the mid-segment market is high, innovative technologies such as Galaxy AI need to be integrated without creating additional costs. In addition, how such technologies will be received by users and how effective they will be in real-world use remains an important question mark.
Samsung’s integration of Galaxy AI technology into mid-range devices can be considered part of the company’s long-term plans. However, it is clear that this process requires careful steps. We are eagerly waiting to see how quickly Samsung will expand this innovation into the mid-range and what impact this step will have on the market.