Paribu’s 2025 Cryptocurrency Awareness and Perception Research revealed in detail the level of awareness of digital assets in Türkiye. The report, prepared in collaboration with Paribu and FutureBright Group, is based on a comprehensive field study conducted in 12 provinces between July 1 and September 12, 2025. In the research, computer-assisted face-to-face interview method was applied on a sample representing the Turkish society. This study shows that cryptocurrencies have become not only a financial but also a social phenomenon.
Cryptocurrency awareness is one of the most striking results of the research. The 99 percent rate, which has not changed for three years, clearly shows that awareness has reached the saturation point. Despite this, the rate of those making transactions continues to increase steadily every year. Awareness, which was only 16 percent in 2020, has spread to almost the entire society today. This table concretely shows how rapidly digital finance culture is developing.
Crypto investors’ behavior is increasingly maturing and changing direction
The rate of individuals transacting with crypto in Türkiye increased to 31 percent this year. This increase shows that one in three people is now actively trading crypto. One fifth of the participants stated that they had stepped into the crypto market in the last six months. In addition, the tendency to make long-term investments seems to be strengthening. Although many users aim for short-term gains, a significant portion of investors now consider crypto as a sustainable financial instrument.
A remarkable change is observed in investment preferences. Most participants still see gold as the most reliable investment tool, although cryptocurrencies are increasingly preferred. One in three people now consider crypto as a savings and investment alternative. This rate has surpassed classical instruments such as Turkish lira, real estate, stock market and private pension. In addition to all this, the power that cryptocurrencies have gained in investment perception can be interpreted as a sign of a radical transformation in financial behavior.
The research also reveals the motivations of crypto users in detail. While the strongest motivation is the potential for high returns, the short-term trading habit still remains widespread. Three-quarters of respondents see crypto as a short-term profit opportunity. However, the majority of users also turn to crypto assets for long-term investment purposes. This shows that investment awareness is gradually maturing.
There is also a remarkable increase in expectations for the future of cryptocurrencies. The opinion that “the usage area of crypto will increase”, which was 27 percent in 2022, increased to 54 percent in 2025. This difference reveals that crypto is now considered a permanent investment choice, not a short-term fad. On the other hand, the rate of those who prefer crypto simply because it is popular has dropped to 37 percent. This stands out as an important finding showing that user awareness has deepened.
Progress in familiarity with technical concepts is limited. Staking, Web3 and tokenization are still among the least known terms. Only 8 percent of the participants state that they know the concept of tokenization, and 12 percent state that they know the concept of staking. Despite this, the perception that it is easy to trade crypto is quite strong. While 77 percent of participants find the process easy, only 4 percent describe it as “difficult.”
Demographic data in the research also provides remarkable results. Users between the ages of 25-34 are increasing their weight in the crypto ecosystem. The rate of people making transactions in this age group increased to 34 percent. While the average user age was measured as 34.2, transaction rates were observed to increase in all education groups. Regardless of the education level, the tendency towards crypto investment is spreading to a wider base every year.
Security remains a priority in users’ platform preferences. Almost all participants expect the platform on which they trade to be reliable. In addition, one in every two users states that they prefer services that offer personal advantages. Besides all these, there is a common expectation that platforms should develop innovative solutions that will increase user experience.