Meta has commissioned a long -term model in England. Instagram and Facebook users now have to allow personalized ads or pay for advertising -free experience. This step offers a system that directly determines how users will use applications. The model had previously been on the agenda in the European Union and is now being tested in England.
The subscription fee for users logging over the web was determined as £ 2,99. In contrast, the fee on Android and iOS devices increases to £ 3.99. The company announced this difference with high commissions in Apple and Google in the application stores. In addition, all accounts should be covered at once. An additional payment of 2 or 3 pounds is required for each account.
Meta users have to pay for advertising -free experience
This regulation requires users to carefully calculate costs. The total cost is increasing for more than one account. However, those who do not give up the free advertised version can continue to use platforms without any payment. In addition to all these, the right to close ads depends only on paid subscription. This is particularly interested in users with high privacy sensitivity.
Compared to the model implemented in the European Union, prices in the UK remain lower. In the EU, an advertising -free subscription on the web was 9.99 euros and 12.99 euros over the application stores. 2.99 and £ 3,99 in the UK prices look quite light compared to this table. Nevertheless, it remains unclear how will users will be willing to pay. But the price difference increases the likelihood of accepting in the UK.
The EU organizers had harshly criticized the leaving users between “either advertising or payment”. It was argued that this approach limited users’ free preferences. Meta said that after the reactions in Europe, the experience could worsen. In the UK, it is a matter of curiosity whether the organizers will take a different attitude. In addition, it is also discussed whether the model in the UK will be permanent in the long run.
This system in the UK can have different results not only in price but also in terms of user behavior. Those who prefer to make payment gain an advertising experience, while those who accept ads will continue their free access. In addition, it will be an important revenue indicator for meta which options of users are more oriented. The income balance of the company will be directly affected by these preferences. Although the system has started with low wages, it is not known whether the prices will change in the future.
Users’ choices may also affect the future of the advertising industry. The testing of such models by platforms dependent on advertising revenue leads to new debate. While privacy expectations increase, companies’ efforts to diversify income resources are gradually intensified. On the other hand, it seems likely to select advertised version instead of a paid model. In spite of everything, this model has the potential to reshape the future of social media.
It is not a coincidence that subscription systems become more visible on digital platforms. Similar methods come up in different parts of the world. If the application in the UK is accepted, similar systems may occur in other countries. Nevertheless, users will be reluctant to make long -term payment. For this reason, the next steps that Meta will take will be carefully monitored.
This system, introduced by Meta in the UK, reveals the dilemma of technology companies. On the one hand, privacy and data safety demands are increasing, on the other hand, the need for advertising revenue continues. In addition, the subscription model stands out as an attempt to establish the balance between these two areas. But which side will predominate depends on the decisions of users. It is already understood that users will determine the course of their preferences.