Danish Kapoor
Danish Kapoor

Meta is testing TweetDeck-like real-time post streaming for Threads

Meta started testing a new interface to offer a TweetDeck-like experience to Threads users, whose access was blocked from Turkey at the end of April. This new interface will allow users to create customizable streams in columns on the web. A system that is very similar to the experience that TweetDeck offered before its rename to X Pro comes into play.

“If you're in the test group, you can keep things simple with a single feed or add separate columns for your favorite searches, tags, accounts, saved posts, and notifications,” Meta said in a statement to The Verge. The statement is included. “You can choose to have certain columns automatically updated in real time.”

Meta has already started selecting users to test this new experience on the web version of Threads. A published screenshot shows that the new interface is very similar to TweetDeck. Users will be able to choose whether to automatically update columns with the latest posts and pin columns filled with posts from search results or a single user profile.

This new interface is seen as a response to common complaints about Threads users being forced to be redirected to the algorithm-powered For You feed with every web visit. Although Threads has a real-time Following feed, it is necessary to bookmark or manually toggle the Following URL with each web load. There is a similar situation in mobile applications; Meta has hidden the Following feed under the main Threads logo.

TweetDeck was a popular third-party application before Twitter acquired it in 2011. Features like multiple account support and customizable feeds have made TweetDeck an indispensable tool for power users, journalists, and marketers who use Twitter on a daily basis. Now, to access the rebranded X Pro, a 150 TL monthly X Premium account is required.

Alongside this new TweetDeck-like interface, Meta is also launching a chronological sorting tab for searches in Threads. “Search results here are still evaluated for quality, but you can now view them in chronological order,” Instagram head Adam Mosseri said. said.

These innovations can be considered as part of Meta's effort to offer Threads users a more customizable and controllable experience. It is expected that TweetDeck will have a similar effect to Threads users as it did among Twitter users. This move by Meta seems to intensify the competition between social media platforms.

Taking user feedback into account, Meta plans to make these new features widely available. It is eagerly awaited what users will think about this new interface and how they will react.

As a result, these innovations made by Meta for the Threads platform have the potential to make the social media experience more dynamic and user-friendly. Such innovations are expected to enable users to spend more time on the platform and increase interaction.

Danish Kapoor