Meta, artificial intelligence -based chat application, which has not yet been opened to Türkiye, has published Meta AI as a separate mobile application, and accelerated the revenue model works for this platform. Mark Zuckerberg, CEO of the company, announced that they plan to add a paid layer to Meta AI at the investor meeting where the first quarter results of 2025 were evaluated. This layer is aimed to provide more processing power and additional functionality. According to Zuckerberg’s statement, this service will target professional users and those who need high capacity.
Meta AI has long been available with limited access to Facebook, WhatsApp and Messenger applications. However, as of this week, the company offered Meta AI to users as a 2 -point implementation. New application; It enables users to communicate directly with the chat boat, create images and produce text -based content. With this expansion, meta aims to achieve a stronger position in the artificial intelligence market where competition is intensified.
Meta aims to increase user interaction with in -app ads and suggestions.
Zuckerberg said not only the paid layer, but also the advertising and product suggestion system to be integrated into the application. With this system, the personalization of the user experience and at the same time to create a new income channel is aimed. However, it is not yet clear when these ads will be implemented. Zuckerberg said that they will focus on increasing user interaction for at least one year, and then they will begin to expand the business model.
OpenAI, Google and Microsoft, which are competing companies, currently offer paid subscription models for artificial intelligence services. For example, ChatGPT’s Plus plan allows users to use more advanced features and priority access. Google Gemini and Microsoft Copilot are also included in the market with layered service models that appeal to different user groups. Meta’s step in this field is considered as an effort to respond to the requirements of competition.
In parallel with this new move, Meta significantly increases artificial intelligence investments. The company announced that it could increase its expenditures for artificial intelligence for 2025 up to $ 72 billion. This figure is well above the upper limit of $ 65 billion. Increased costs; Data Center infrastructure, processor supply and artificial intelligence models are directed to areas such as training.
It is stated that the application reaches approximately 1 billion users. In this way, Meta AI has become one of the most common artificial intelligence -based chat boats in the sector in a short time. Despite this, the company says that the product is at an early stage and that user habits will be shaped over time. For this reason, commodity first focuses on expanding access and increasing the functionality of the application.
However, it is not ignored that Meta may face regulatory challenges in Europe. The paid subscription model offered by the company for non -advertising social media experience was found to be incompatible within the scope of the European Union Digital Markets Law. This was reflected in Meta as a penalty of 200 million euros. If a similar approach is applied on meta AI, the company’s new business model may change.
For users, what features of the paid version of the Meta AI are not yet clear. However, the expression “more calculation power ği emphasized by the company may indicate technical advantages such as faster response times, higher quality image production and advanced context management. At this point, it can be foreseen that professional content producers and corporate users are targeted.