Oppo announced that it has signed a global brand ambassador agreement with Barcelona’s young star Lamine Yamal. Yamal, who has already achieved great success even though he is only 17 years old, will take part in the launch of Oppo’s new smartphones, the Find X8 Pro flagship and the Reno 13 mid-segment models.
Lamine Yamal managed to attract attention in the football world despite his young age. In the UEFA Euro 2024 tournament held last summer, he took part in the field as part of the European Champion Spain National Team and was awarded the Best Young Player of the tournament. This success made him history as the youngest player to win this award.
The Barcelona-born football player is considered one of the most promising names in the sports world with his unique playing style and original talents. By choosing Yamal as its brand ambassador, Oppo aims to reflect both his dynamism and the values of the brand.
Oppo has previously shown its close interest in the football world through various collaborations. The company remains the official smartphone partner of the UEFA Champions League until 2027. He had also previously collaborated with legendary football player and 2007 Ballon d’Or award winner Kaka.
In its statement, Oppo emphasized that Yamal represents values such as “authenticity and uniqueness” and that these values are in perfect harmony with the brand’s smartphone portfolio. This collaboration stands out as part of Oppo’s strategy to reach a wider audience on a global scale through football.
Oppo wants to promote its new products more effectively with Lamine Yamal
Lamine Yamal collaboration is considered an important step to promote Oppo’s new products more effectively. The company aims to highlight the innovative technologies and design of the Find X8 Pro and Reno 13 models.