Apple aims to introduce the iPhone 20 series, developed specifically for the 20th anniversary of the iPhone, to users in 2027. It is stated that the company, which has adopted a sequential structure in numbering until now, will skip iPhone 19 this time and directly choose the name iPhone 20. It seems that this step will not be limited to just the name change. Because the emerging information reveals that Apple will make notable changes in its design approach.
In particular, the evaluations of Omdia analyst Heo Moo-yeol indicate that Apple is taking an approach beyond an ordinary model upgrade. Apple, which had previously made a similar leap with the iPhone X model, introduced a radical change in the design of the device at that time. This transition, made in the tenth year of the iPhone, formed the basis of today’s iPhone designs. Therefore, it will not be surprising if the iPhone 20 series in 2027 creates a similar breakthrough. However, it is said that a frameless screen design with curved edges and a full glass feel will be used on the front of the device.
Apple will switch to a new design approach with iPhone 20
In addition to all these, it seems that the screens to be used in the iPhone 20 models have been developed to visually impress the user. It is stated that the frame and corner designs will be simplified so that the device is perceived as a monolithic glass mass when viewed from the front. In addition, the curved edge structure is aimed to provide a different experience in terms of both aesthetics and ergonomics. Some comments are being made that panel technology will be taken one step further. However, it should be reminded that these claims have not yet been confirmed by Apple. Despite everything, it can be said that the expectations regarding the design are compatible with the company’s previous radical transition moves.
But iPhone 20 will not be limited to just design changes. On the launch calendar side, it seems that Apple will follow a different strategy than previous years. It is claimed that the iPhone 18 series, which is expected to be introduced in 2026, will be offered only in Air and Pro versions, skipping the standard model. In addition, it is stated that the foldable iPhone Fold model, which Apple has been working on for a long time, will be introduced for the first time in this period. Besides all this, it seems that Apple is trying to increase its product range in order to reach a wider user base. The fact that the transition was made so strongly suggests that the brand is looking for changes in its annual sales targets.
When we come to 2027, Apple plans to introduce the iPhone 20 series in two separate periods. In the first place, the more affordable iPhone 18e model will be available to users along with the standard model of the iPhone 20 in the first half of the year. With this early launch, it is aimed to reach wider audiences and increase sales momentum in the first half of the year. In the second half of the year, the higher-end models iPhone 20 Pro, iPhone 20 Air and the second generation iPhone Fold 2 will be introduced. This disaggregated promotional plan reveals Apple’s desire to keep the promotional process dynamic throughout the year. Spreading out the transition over time can provide more flexibility in terms of both supply chain and production management.
This structural change is not just a marketing strategy; It also makes a difference in product planning. Models that will be offered at different times will provide the user with more alternatives in the decision process. However, the possibility of this situation creating confusion among users regarding naming and model selection should not be ignored. However, Apple had previously successfully managed a similar process by switching directly from the iPhone 8 to the iPhone X. Therefore, the decision to skip model numbers is no longer surprising to Apple users.