Huawei reached a wide audience by combining technology with sports at the 46th Istanbul Marathon, sponsored by Türkiye İş Bankası. Huawei’s presence as a Time Sponsor in this prestigious event combining the Asian and European continents provided the opportunity to introduce the brand’s innovative watch series, Huawei Watch GT 5, to the athletes. Welcoming approximately 10,000 visitors during the marathon, Huawei created wide interaction in the event area. This interest was also reinforced by Huawei’s special watch face for the marathon and the online marathon experience.
The 46th Istanbul Marathon brought together thousands of athletes on November 3, accompanied by the fascinating view of Istanbul. With its innovative technologies, Huawei not only offered athletes the opportunity to monitor their performances, but also moved their event experiences to a digital platform. Marathon participants were able to instantly track their running performance thanks to the Huawei Watch GT 5 series. In addition, the digital services provided by Huawei throughout the marathon made a great impact both on the field and on online platforms.
Watch face special for Istanbul Marathon
Huawei collaborated with local illustrator Robin Yayla for the marathon and designed a special watch face that reflects the historical and cultural riches of Istanbul. This dial, prepared using Huawei MatePad Pro, attracted wide attention by bringing the spirit of the marathon together with the watches. By downloading this unique design, users had the opportunity to carry the excitement of the Istanbul Marathon on their wrists. This dial, which has been downloaded more than 3,000 times to date, has increased the popularity of the Huawei Watch GT 5 series in particular and enabled it to reach wider audiences. In addition, this special design was introduced to the participants in the offline exhibition area established at the marathon fair.
Another important innovation that Huawei introduced during the event was the online marathon experience. Thanks to this digital event offered through the Huawei Health Application, users had the opportunity to monitor their own health and running data without time and place restrictions. This online marathon, attended by more than 6,800 people, offered a new experience where sports were brought to the digital environment. As part of the event, users had the opportunity to download and use the specially designed watch face, as well as participate in the online marathon that continues until November 30. Those who participate in the online marathon will have the chance to win an online medal.
The Calorie Challenge event during the marathon also attracted great attention. Approximately 1,000 participants had the chance to experience the advanced health tracking features of Huawei Watch GT 5 and test calorie and daily activity tracking. This challenge raised awareness of Huawei’s health tracking technologies, while also allowing users to test their calorie tracking abilities. Thus, athletes were able to monitor their own performance throughout the event and obtain comparative data.
In addition, the top three male and female athletes of the 15 thousand meters race were awarded with Huawei Watch GT 5 Pro watches. This award not only reinforced Huawei’s support for the marathon event, but also stood out as a gesture recognizing the athletes’ high performance. This gift also revealed once again Huawei’s innovative approach that combines technology with the performance of athletes.
As a result, Huawei Watch GT 5 attracted great attention both on the field and on digital platforms at the 46th Istanbul Marathon. The innovations introduced throughout the marathon experience were intensely welcomed by sports enthusiasts. The fact that Huawei has reached such a large audience by taking on the time sponsorship can be considered as a reflection of the brand’s vision of blending technology with sports.