According to the latest market report published by IDC, Huawei has become the leader in the global wearable technology market in the first half of 2024. The company achieved a 20.3 percent market share by making one-fifth of the smartwatches and bracelets shipped worldwide. Huawei stands out as the largest player in the market for two consecutive quarters.
The IDC report states that Huawei has achieved significant growth, especially with its new smartwatch and bracelet models. In the first half of 2024, Huawei increased its shipments by 55.1%, strengthening its dominance in the sector. It is emphasized that the company has made significant progress in the Middle East and Africa, Latin America and Central and Eastern Europe regions, especially with its new Watch Fit 3 model played a key role in this growth. Huawei’s success in the wrist-worn device segment was supported by its wide range of products in the smartwatch category and innovative features that respond to consumer demand.
Huawei’s success in wearable technology
As of the second quarter of 2024, Huawei shipped a total of 8.9 million devices worldwide. According to IDC data, this figure increased the company’s share in the global wearable device market to 20.3%. Huawei consolidated its leadership in this field by shipping one in every five wearable devices worldwide. IDC’s assessment shows that Huawei’s growth strategies are successful, and new product launches in particular play a critical role in this success.
The report also predicts that Huawei offers the strongest competition in the wearable technology market and will maintain this position with innovative product launches. It is stated that the company has increased its capacity to compete in the upper segment as well as the middle segment and can further expand its share in the global market.
Huawei WATCH GT Series launch expected
Huawei’s success is not limited to its current product portfolio. The company is preparing to introduce its new wearable devices and tablets at an event to be held on September 19, 2024. The highly anticipated event will feature Huawei WATCH GT Series‘s new models will also be included. The new GT series will integrate the Huawei TruSense system developed for health and fitness tracking. Introduced in August 2024, TruSense is considered a significant innovation in the field of wearable technology, offering advanced health tracking features. Huawei states that this system will enable users to track their health data more precisely and comprehensively.
This series, which also draws attention in terms of design, aims to establish a balance between fashion and functionality. Considering the growth rates and upcoming product launches in the IDC report, it is predicted that Huawei will further strengthen its position in the wearable technology market.
As the technology world eagerly awaits the launch event to be held on September 19, the innovations that Huawei will offer and the reflections of these products on the market are a matter of great curiosity. With the products that the company will introduce at this event, it is expected that the options offered to consumers will increase and global competition will intensify even more.