Danish Kapoor
Danish Kapoor

Honor announces AI strategies at MWC 2024

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Global technology brand Honor launched its collaborations and technological communication strategy regarding artificial intelligence technology. During the keynote, the company not only announced the global launch of Magic 6 Pro, but also announced MagicBook Pro 16, the company’s latest AIPC equipped with platform-level artificial intelligence to power human-centric experiences.

Honor Device Co. Ltd. “As a company, we deliver human-centered innovations that deliver an open and seamless experience to address our consumers’ desires and pain points in the age of AI,” said CEO George Zhao. “We are delighted to announce the global launch of new Honor smartphones and AI computers that truly revolutionize user experience with industry-leading AI capabilities while breaking boundaries in human-device interaction,” he said.

Magic 6 Pro, the latest member of the Magic Series flagship segment, offers major improvements in photography, display, performance and artificial intelligence-powered user experiences. Driven by its commitment to human-centered innovation, Honor introduced MagicOS 8.0, the latest version of its Android-based operating system, fully leveraging the company’s platform-level artificial intelligence and the industry’s first intent-based user interface. In this way, the company transforms the user experience, offering completely new and multi-modal solutions for people to interact with their smart devices.

Enriched with Magic Capsule and Magic Portal, Magic 6 Pro offers users a more personalized, intuitive experience. With a simple tap on the notification banner at the top of the screen, Magic Capsule expands to present additional information and related options, giving users instant access to essential resources and eliminating the need to navigate through multiple applications for maximum productivity.

Magic Portal turns complex tasks into a one-step process by leveraging the power of artificial intelligence to understand user messages and behavior. For example, Magic Portal’s AI quickly recognizes addresses in a text message and directs users to Google Maps, providing effortless navigation at their fingertips. It also facilitates access and sharing on social media platforms such as TikTok and Facebook, allowing users to submit booking details or online search results with a single swipe. Additionally, Magic Portal facilitates image-based shopping experiences, seamlessly directing users to platforms where they can find and purchase the products they want.

Embracing an open and collaborative spirit in the age of artificial intelligence, Honor is actively working with industry partners to bring more of the industry’s leading technologies to the public.

Finally, the company offers the LLaMA 2 large language model (LLM), developed jointly with Qualcomm, in an offline environment; The company integrates features that can complete functions such as question and answer, text creation and reading comprehension into Magic 6 Pro. As a demo, bringing the Llama 2 LLM to the device includes the ability for Honor and Qualcomm to work together to solve problems and drive innovation.

Demonstrating the possibilities that eye tracking with a smartphone may reveal in the future, Honor shows how a car can be controlled with eyes through the Magic 6 Pro’s artificial intelligence-supported eye tracking system. The experimental concept sheds light on how interaction between AI-enhanced smartphones and vehicles can go beyond screen or voice controls and sheds light on the enormous possibilities of human-device interaction.

Honor Magic 6 Pro supports camera experience with artificial intelligence

Offering superior sports photography with advanced shooting speeds and clearer snaps, Honor introduced the new and improved Falcon Camera System in the Magic 6 Pro, supported by an artificial intelligence model trained with a database 28 times larger than the previous generation.

Featuring AI Motion Sensing Capture, an advanced AI capture algorithm that captures in ultra-high resolution, Magic6 Pro’s advanced AI Motion Sensing Capture surpasses the previous generation by covering a wider range of sports and activities such as jumping, dancing and martial arts. and offers perfect solutions to capture exciting moments in sports activities.

Additionally, Honor’s latest camera system offers an outstanding 180-megapixel Telephoto Camera Lens (f/2.6, OIS) with 2.5x optical zoom and up to 100x digital zoom. Magic 6 Pro also features a 50-megapixel Ultra Wide Camera (f.2.0, EIS) and a powerful 50-megapixel main camera with variable aperture (f/1.4 and f/2.0, OIS), capturing fast-paced moments with exceptional clarity without sacrificing detail.

Danish Kapoor